Director Regional Marketing Job at Friendship Village in Minneapolis

Friendship Village Director Regional Marketing Minneapolis, Minnesota Community: Texas Home Office Address: 3501 Olympus Boulevard, Dallas, Texas 75019 Pay Range: Live your purpose. Grow your career. Thrive through teamwork. Create meaningful, personalized experiences. At Lifespace, team members are at the center of delivering a purpose-driven experience for our residents! We provide an environment where each team member can live their aspirations, developing in their career, making a difference, and being a part of a meaningful mission. Join our dynamic Marketing team as our new Director Regional Marketing today! A few details about the role: Provide strategic focus and marketing leadership for assigned communities, across integrated multi-channel marketing campaigns with the goal of meeting sales and occupancy targets. Manage, with internal company teams and external vendors, to create and deploy scalable marketing assets. Oversee the creation, deployment, and usage of marketing assets to local teams. Possess a deep understanding of the assigned communities' key business metrics and market conditions inclusive of vacancy rates by residence, CRM data, pricing opportunities and challenges, competitive threats, and aligning marketing on the unique business challenges of each community. Partner with the Director of Digital Marketing to develop strategic and brand-unique marketing plans for assigned communities. Lead creative strategy based on brand nuance and insights across all assets needed by the community for sales success such as sales collateral, interior branding elements (i.e., merchandising), asset development (photoshoots), etc. Sells in marketing and creative strategies to our client (the communities) and leads regular and frequent marketing communications for assigned communities and collaborates with regional sales leadership to ensure strategic alignment of marketing objectives with community sales teams. Provides marketing subject matter expertise for strategic consultation across the portfolio, including, but not limited to, owned media, earned media, SEO/content, direct mail, and reputation management. And here's what you need to apply: Bachelor's Degree in public relations, communications, journalism, marketing, or a related field. Eight to ten years progressively increasing marketing and communications experience. Lifespace has enjoyed over 40 years of success, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace family get ready to ignite your life and experience Living Lifespace. COMPANY OVERVIEW: Lifespace Communities headquartered in West Des Moines, Iowa and Dallas, Texas, is one of the nation's largest Senior Living providers of non-profit retirement communities. Lifespace employs over 4,500 team members and serves over 5,100 residents. The organization is committed to creating communities where people are empowered to live their aspirations. If you are excited to learn and grow, be excellent, thrive with your team and deliver personalized experiences you'll enjoy your career with us! Equal Opportunity Employer, including disabled and veterans. #J-18808-Ljbffr