GUAPA LLC is hiring: Fashion PR Manager in New York

About GUAPI: GUAPI Clothing opened its online store in February 2017 and has rapidly become a leader in the luxury streetwear space. Known for delivering high-demand, unique styles, GUAPI has established itself as a brand renowned for quality, authenticity, and trendsetting collections for both men and women.

Role Overview: We are seeking a highly skilled and creative Fashion PR Manager to lead our public relations strategy. This role is critical in ensuring our brand is represented to the world in line with our mission, engaging with high-profile clients, stylists, and celebrities. The ideal candidate will have experience building relationships with influencers, stylists, and celebrities, making them brand ambassadors by wearing our clothing and enhancing GUAPI’s visibility across key markets.

Key Responsibilities:

• Develop and execute PR strategies to elevate GUAPI’s brand presence in the fashion industry.
• Cultivate relationships with high-profile stylists, celebrities, influencers, and fashion editors to secure brand placements in key events and media outlets.
• Coordinate celebrity and influencer dressing to ensure GUAPI pieces are worn at high-visibility events such as red carpets, photoshoots, and public appearances.
• Create and manage PR campaigns that promote new collections, collaborations, and brand stories.
• Organize and manage press releases, media kits, and fashion show presentations to ensure maximum exposure and brand alignment.
• Monitor media coverage, track campaign success, and prepare performance reports to inform future PR strategies.
• Work cross-functionally with the marketing, sales, and design teams to ensure PR efforts align with overall brand messaging.

Requirements:

• Minimum of 5 years of experience in PR for established fashion brands, ideally in the streetwear or luxury segment.
• Proven experience in celebrity and influencer partnerships, ensuring their endorsement of brand products.
• Strong network and connections within the fashion industry, including stylists, influencers, editors, and media outlets.
• Experience in organizing PR events such as fashion shows, product launches, or media previews.
• Exceptional verbal and written communication skills, with the ability to craft compelling narratives and pitches for the brand.
• Demonstrated ability to create and implement PR campaigns that generate buzz and media coverage.

Preferred Skills:

• Strong media connections and a portfolio of successfully executed PR campaigns.
• Expertise in digital PR and leveraging social media platforms to increase brand visibility.
• Ability to manage crises and safeguard brand reputation.



How to Apply: Please submit your resume, cover letter, and examples of successful PR campaigns to careers@guapi.ch. In your cover letter, describe how you’ve worked with stylists, celebrities, and influencers in your previous roles.