Jones Networking is hiring: Marketing Director in Mc Lean

Position Title : Marketing Director Location: McLean, Virginia - Hybrid Industry: Construction / Design / Build Status: Full Time, Exempt Reports to: President/CFO Jones Networking is recruiting for a Marketing Director to join a Construction / Design Firm in McLean, VA. Our client is seeking a strategic leader responsible for shaping and driving the marketing vision for their firm. This role will lead the development, implementation and execution of a comprehensive marketing and brand strategy that aligns with their reputation for quality, innovation and client experiences. The Marketing Director will oversee all aspects of marketing, including brand positioning, digital & traditional marketing campaigns, content strategy, social media, public relations and event marketing ensuring a cohesive approach across all platforms. Director of Marketing Position Summary: - Develop and Execute Marketing Strategy: Design and implement a strategic marketing plan that supports the company's growth goals and enhances brand awareness among clientele in the luxury design-build home remodeling space. - Brand Management: Shape and maintain a strong, consistent brand identity that reflects company values, a commitment to superior craftsmanship and client service, ensuring brand integrity across all touch points. -Digital Marketing Leadership: Leverage digital marketing channels, including SEO, SEM, social media and email campaigns to reach target clients and generate quality leads. -Client Engagement: Create and manage content that resonates with target audience, emphasizing storytelling and visual appeal to highlight company expertise. -Data-Driven Decisions: Utilize data analytics and market research to inform marketing strategies, track campaign effectiveness, and make data-driven adjustments to maximize ROI. - Cross-Functional Collaboration: Work closely with Sales, Design and Operations teams to ensure marketing efforts are aligned with project timelines, sales goals and client expectations. -Team Leadership: Mentor and develop a marketing team, fostering a culture of creativity, collaboration and continuous improvement. Qualifications Summary: -Minimum 10 years experience in marketing. An emphasis on luxury brands, real estate, architecture or home design desired. -Bachelor's Degree in Marketing or related field. -Proven track record of successfully leading high-impact marketing initiatives, driving brand growth and managing marketing budgets. -Expertise in digital marketing, analytics and lead generation for high-value products or services. -Strong communication and presentation skills, with the ability to articulate complex ideas in a compelling manner. -Ability to think strategically while executing with a hands-on approach. Benefits: -Medical, Dental & Vision Insurance -Short-Term & Long-Term Disability Insurance -Employee Assistance Program -401(k) with Company Match -Flex Spending Account/Health Savings Account/Dependent Care Account -Life & Accidental Death and Dismemberment -Parental Leave: 2 weeks of Paid Leave for Parents -Holidays: 7 Federal Holidays and Company-Wide Leave Days -Company Stock Purchase Program available for all employees -Profit Sharing -Referral Program www.jonesnet.com