Robert Half is hiring: Marketing Manager in Berkeley

We are looking for a proactive and creative Marketing Specialist to join our client's team in Berkeley, California. This role is a short-term contract employment opportunity on-site in Berkeley, CA. The Marketing Specialist will handle content production, manage social media campaigns, distribute weekly newsletters, and kick-start our social media presence. They will also be responsible for evaluating current systems and executing campaigns as part of administrative pushes.

Responsibilities:

• Develop and manage engaging social media campaigns to enhance brand visibility

• Generate compelling content for various marketing channels

• Oversee the distribution of weekly newsletters to maintain a constant engagement with customers

• Evaluate and optimize current systems for better efficiency

• Initiate and manage our social media presence to reach a wider audience

• Utilize tools like Salesforce, Google Suite, and Campaign Monitor for effective campaign management

• Implement the use of Google Analytics, Google AdWords, and Facebook Insights to monitor campaign performance

• Develop budget processes and campaign planning strategies for successful marketing campaigns

• Ensure effective communication to keep all stakeholders informed about marketing initiatives

• Enhance brand awareness through strategic advertisements.

• Proven proficiency in Adobe Creative Cloud
• Solid experience with CRM systems
• Familiarity with Facebook Insights for data analysis and marketing strategies
• Proficiency in Google AdWords for optimizing online campaigns
• Experience in interpreting Google Analytics for improving website performance
• Demonstrable skills in creating appealing advertisements
• Proven ability in enhancing brand awareness through innovative techniques
• Understanding of budget processes within a marketing department
• Experience in campaign planning and execution
• Excellent communication skills, both written and verbal