Robert Half is hiring: Marketing Manager in Fort Washington

Seeking a Senior Marketing Manager with B2B Software industry experience to lead marketing efforts, develop digital campaigns and strategy, and assist with events marketing. Your role will involve leveraging various digital tools and platforms to enhance brand awareness and drive customer engagement.

You must have industry experience, and able to commute to Fort Washington, PA 5 days per week. Occasional travel is involved as well.

Responsibilities:

• Utilize Pardot and Salesforce Marketing Cloud for executing email and digital marketing campaigns
• Lead generation, sales enablement content marketing management, execution, and strategy
• Engage and build an audience through social media platforms, leveraging insights to refine strategies
• Develop and oversee the content creation process, ensuring consistency with brand messaging
• Manage the planning and execution of various events, ensuring successful outcomes
• Oversee the budget processes related to marketing activities, ensuring cost-effectiveness
• Utilize CRM to manage customer interactions and improve customer relationships
• Develop and execute strategies for increasing brand awareness

Requirements:

• 5+ years in marketing with a focus on lead generation and campaign management
• Bachelor's Degree
• Experience in B2B Software industry
• Understanding of budget processes in a business context
• Experience in campaign planning and execution
• Excellent communication skills, both written and verbal
• Proficiency in using Pardot for marketing automation
• Experience with Salesforce Marketing Cloud (SFMC) for customer journey management