VP Marketing

Arkestro is a rapidly-growing early-stage startup that is transforming the way every company in the world does Procurement. Our platform leverages state-of-the-art machine learning methodologies, combined with game theory and behavioral science, to enable top global enterprises to manage their spend. By optimizing transactions and providing deep insight into spend data at a massive scale, our customers are able to mitigate supply chain risk, increase efficiency, and achieve best-in-class cost savings.

Join Arkestro on our journey to revolutionize procurement! Although we are a small startup, we have big dreams and potential. Our customers are some of the most successful and recognized large enterprise organizations in North America. We are seeking passionate individuals to work with our talented team to make an impact on our customer’s lives. If you are a creative problem solver looking for a challenge, or just want to shake up the procurement world, apply now! See Arkestro in action at arkestro.com.

About this Role

We’re looking for a strong, hands-on, marketing leader who will play a key role in driving Arkestro’s growth by developing and executing marketing strategies that align with our vision and customer needs. This role is responsible for leading a small team building highly effective programs across all the aspects of marketing - brand management, digital marketing, product marketing, demand generation, and customer engagement. We haven’t yet figured it all out and we need someone who can jump on the train with us and continue to help build this extraordinary business.

Responsibilities include but are not limited to:

• Marketing Strategy: Develop and implement comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and maximize revenue. Work closely with other members of the executive team to align marketing strategies with business objectives. Continually analyze market trends and competitor activities to identify opportunities for growth and differentiation.
• Brand Development: Lead our brand awareness efforts and market positioning to ensure consistency across all our channels. Consistently looking to create content, messaging, and design that enhances our brand.
• Digital Marketing: Lead digital marketing strategies, including SEO/SEM, email campaigns and social media to optimize customer/prospect engagement and conversion.
• Field Marketing Events: Ensure that Arkestro is represented at key industry events and develop opportunities to showcase our successes with our customers. Analyze participation metrics and collaborate with Sales to ensure that these opportunities are embedded in our Sales outreach strategies, and are an effective part of our overall Demand Generation plan.
• Demand Generation: Develop and manage lead generation and customer acquisition strategies that drive sales pipeline and revenue growth. Monitor and analyze campaign performance to maximize ROI and adjust tactics as needed.
• Product Marketing: Partner with Product Management to define go-to-market strategies for product releases. Develop Marketing material that effectively communicates the product's value proposition and competitive differentiators to target audiences.
• Analyst and Public Relations: Develop and oversee PR strategies with our 3rd party to manage the company’s brand, as well as managing our relationship with analyst firms such as Hackett and Gartner.
• Team Leadership and Development: Lead, mentor, and develop the marketing team, fostering a culture of innovation, collaboration, and results-driven execution.
• Budget Management: Develop and manage the marketing budget, ensuring all marketing activities are cost-effective and delivering measurable results. Monitor, evaluate, and report on marketing performance metrics (KPIs) to measure effectiveness and make data-driven decisions.

Qualifications

• Must have startup experience: the role absolutely requires a dynamic, passionate leader, manager, and team builder with proven success in early stage ventures.
• Proven track record of developing and executing successful marketing strategies for enterprise customers including (digital marketing, brand management, and lead generation strategies).
• 10+ years of experience in marketing, including leadership experience.
• Ability to think strategically and lead a team in a fast-paced, dynamic environment.
• Adept at truly rolling up your sleeves and doing the work.
• Strategic thinker with broad functional experience spanning customer insights, brand strategy and marketing, product marketing, strategic planning, promotion, digital and social marketing and public relations.
• Experience in leading new product development and launches in high-growth tech businesses.
• An expert communicator with a strong ability to collaborate across an organization at all levels.
• Solid understanding of marketing analytics, CRM software, and digital marketing platforms.
• Proven ability to plan and manage budgets.
• Ideally this person would be East Coast based, preferably in the NY metropolitan area.

Pay Range

$200,000 - $250,000 USD

Arkestro is committed to providing our employees with a benefits package designed to give you the flexibility you need to ensure a healthy life/work balance. Arkestro offers our employees great benefits and perks, including, but not limited to:

• Competitive salary and startup equity.
• Medical insurance covered up to 100%.
• Dental and Vision Insurance.
• Generous 401K matching.
• Unlimited PTO.
• We are highly supportive of flexible work hours.
• We are a remote-first team, but we like to get together for team building, design sprints, and customer visits.
• A one-time allowance of $1,500 for home office supplies.
• Annual budget of $1,000 for learning and professional development.
• Diverse, inclusive, highly collaborative, and vibrant culture.

Arkestro is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

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