Marketing Strategist Job at Percepta House in Saint Louis

Job Title: Marketing Strategist

Department: Marketing

Reports To: Marketing Director

Job Type: Full-Time

Location: Saint Louis, MO

We are seeking a creative and analytical Marketing Strategist to drive the planning, development, and execution of effective marketing strategies. The ideal candidate will understand market trends, customer behaviors, and the competitive landscape, using this knowledge to craft campaigns that elevate brand presence, engage target audiences, and achieve business goals.

• Strategic Planning:
  Develop comprehensive marketing strategies aligned with business objectives, leveraging insights from market research and data analysis.
• Campaign Development:
  Plan, execute, and optimize multi-channel marketing campaigns (digital, social, content, email, etc.) to drive engagement, lead generation, and conversion.
• Market Research:
  Conduct thorough market research to identify opportunities, assess competitors, and understand customer needs and behaviors.
• Performance Analysis:
  Measure and analyze campaign effectiveness using metrics and analytics tools, reporting on ROI and key performance indicators (KPIs).
• Collaboration:
  Work cross-functionally with creative, sales, product, and development teams to ensure cohesive branding and messaging.
• Trend Monitoring:
  Stay updated on industry trends, emerging technologies, and best practices to continually innovate and refine strategies.
• Budget Management:
  Allocate and monitor budgets for marketing initiatives, ensuring cost-effectiveness and alignment with objectives.

• Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot).
• Excellent communication and presentation skills.
• Creative thinking with a results-driven mindset.
• Proficient in digital marketing platforms (e.g., SEO/SEM, social media, email marketing).
• Project management and organizational skills to manage multiple campaigns simultaneously.