Marketing Strategist Job at Angela Scribe in Jersey City

Job Title: Marketing Strategist

Location: Jersey City, NJ

Position Type: Full-time

Job Summary:
We are seeking a creative and analytical Marketing Strategist to drive our marketing initiatives and help achieve our business goals. The ideal candidate will design, implement, and optimize strategies to enhance brand visibility, engage target audiences, and drive revenue growth.

Key Responsibilities:

1. Strategic Planning:
   • Develop comprehensive marketing strategies aligned with company goals.
   • Conduct market research to identify trends, target audiences, and opportunities.
2. Campaign Development:
   • Plan, execute, and oversee marketing campaigns across multiple channels, including digital, social media, print, and events.
   • Collaborate with cross-functional teams to ensure campaign consistency.
3. Performance Analysis:
   • Monitor and analyze campaign performance metrics (e.g., ROI, engagement, lead conversion).
   • Adjust strategies based on data insights and evolving market conditions.
4. Stakeholder Collaboration:
   • Work closely with sales, product development, and executive teams to align marketing efforts with broader business objectives.
   • Manage relationships with external vendors, agencies, and media outlets.
5. Budget Management:
   • Develop and manage marketing budgets, ensuring cost-effective use of resources.
   • Provide regular updates and reports on budget utilization.

Qualifications:

• Strong knowledge of digital marketing, SEO/SEM, social media, and content marketing.
• Proficient in analytics tools (e.g., Google Analytics, HubSpot, Tableau) and marketing software.
• Exceptional communication, project management, and leadership skills.
• Creative thinker with the ability to translate ideas into actionable strategies.