Inkspirenize is hiring: Marketing Strategist in Jersey City

Job Title: Marketing Strategist

Job Type: Full-time

We are seeking a creative and analytical Marketing Strategist to design and implement marketing initiatives that drive growth, enhance brand visibility, and engage target audiences. The ideal candidate will have a deep understanding of market trends, audience behavior, and a proven ability to develop and execute data-driven marketing strategies.

1. Strategy Development:

   • Develop comprehensive marketing strategies that align with business goals and brand positioning.
   • Identify and analyze target market segments, competitors, and industry trends to inform marketing plans.

2. Campaign Management:

   • Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, print, etc.).
   • Oversee the creation of engaging content and ensure consistent brand messaging across platforms.

3. Collaboration:

   • Work closely with cross-functional teams, including sales, product development, and creative teams, to ensure alignment.
   • Manage relationships with external vendors, agencies, and partners when needed.

4. Budget Management:

   • Develop and manage marketing budgets, ensuring cost-efficiency and maximum impact.

5. Innovation and Trends:

   • Stay updated with the latest marketing technologies, tools, and best practices.
   • Propose innovative ideas to enhance customer engagement and acquisition.

• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
• Proficiency in analytics tools such as Google Analytics, HubSpot, or similar platforms.
• Exceptional communication, presentation, and interpersonal skills.