Marketing Associate Job at Russell Tobin in Minneapolis

Russell Tobin's client, a leading manufacturing company, is hiring a Marketing Associate at Minneapolis, MN

Employment Type: Contract/Onsite

Location: Onsite Minneapolis MN, 55411

Shift: Monday – Friday 9am – 5pm CST

Pay range: $22/hr - $25/hr

Job Description:

The Marketing Associate plays a key role in supporting the growth of independent eye care practices within a defined territory. This position involves managing a variety of marketing projects and processes aimed at increasing brand awareness, improving marketing outcomes, and driving revenue. The Marketing Associate will work closely with the ADO Marketing Manager to develop and execute marketing strategies, create marketing collateral, and enhance brand cohesion across multiple channels.

Key Responsibilities:

1. Account Management:

• Oversee the full scope of assigned member accounts, ensuring satisfaction and successful execution of marketing deliverables.
• Develop and implement strategic marketing plans for each assigned member practice.
• Track, measure, and report on marketing initiatives to optimize performance.

1. Lead Generation & Nurturing:

• Drive member lead generation and lead nurturing programs through email campaigns, content marketing, and social media strategies.

1. Campaign Execution:

• Partner with internal teams and external partners to develop and execute marketing campaigns that meet client expectations.
• Ensure all marketing programs align with client strategies and brand guidelines.

1. Project Coordination & Reporting:

• Collaborate with internal teams to produce campaigns on time and within budget.
• Maintain oversight of project scope, timelines, and deliverables.
• Track performance metrics and provide periodic reports to division leadership.

1. Creative Development & Content Creation:

• Develop and formulate marketing materials, including internal collateral, direct mail, print ads, broadcast media, and online campaigns.
• Work with creative teams to produce new materials or adapt existing collateral.
• Proof, edit, and repurpose content for various media.

1. Website & Media Coordination:

• Coordinate the development or modification of member practice websites with the Web & Media team.

1. Public Relations & Community Outreach:

• Implement targeted public relations and community outreach efforts to boost local engagement and visibility for member practices.

1. CRM & Data Analysis:

• Utilize CRM and data warehouse tools to monitor campaign performance, and provide metrics and ROI analysis to leadership.

1. Client Engagement:

• Act as a trusted resource for clients, providing strategic guidance and solutions to drive business growth.
• Actively participate in member calls to implement and track marketing initiatives.

1. Additional Responsibilities:

• Model professional behavior and maintain ethical standards.
• Maintain a clean and organized workspace.
• Adhere to company policies and safety regulations.
• Assist in training less experienced employees when necessary.

Qualifications:

• Education: Bachelor’s degree in Marketing or a related field.
• Experience: Minimum of 3 years of relevant marketing experience, or an equivalent combination of education and experience.
• Skills:
• Strong project and campaign management abilities.
• Excellent written and verbal communication skills.
• Proficiency in CRM systems and Microsoft Office Suite.
• Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator) preferred.
• Ability to work effectively with both internal teams and external stakeholders.

Desired Attributes:

• Creativity: Ability to adapt and develop creative marketing materials.
• Collaboration: Strong team player who works well with clients, internal teams, and external partners.
• Analytical Thinking: Ability to measure, track, and improve marketing effectiveness.
• Customer Focus: A strong commitment to client satisfaction and results.
• Attention to Detail: High level of attention to detail in content proofing and project execution.

Additional Information:

• Occasional travel may be required (up to 25%).
• Must have a valid driver’s license and an insurable driving record that complies with the company’s policies.
• Must maintain confidentiality of proprietary and HIPAA-protected information.

Benefits that Russell Tobin offers:

Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.