Hope Credit Union is hiring: MARKETING SPECIALIST in Jackson

Title: Marketing Specialist Department: Marketing & Communications Reports To: Vice President, Marketing and Communications Supervises: N/A Job Classification: Exempt, Full-time About HOPE Recognized as one of the nation's leading community development financial institutions in the nation, HOPE exists to expand access to financial services and engage in advocacy to mitigate the extent to which factors such as race, gender, birthplace and wealth limit one's ability to prosper. Since 1994, HOPE has invested billions of dollars that have benefitted more than 3 million people in Alabama, Arkansas, Louisiana, Mississippi, Tennessee and nationwide. This work has supported small business owners struggling to gain access to capital, families seeking to own homes and individuals looking for a better way to manage their hard-earned money with a financial institution they can trust. This work has not gone unrecognized. In 2022, HOPE was named one of Fast Company's 10 most innovative companies reflecting current events. The recognition honors companies for innovative work on the most pressing issues of the day including COVID-19 response, the climate crisis, and economic inequality. In 2023, HOPE launched the largest marketing campaign since its inception, Hope Makes It Happen and won 13 Telly Awards, which recognizes the most creative and impactful advertising campaign in the country. Join an award-winning team of seasoned Marketing professionals. Job Summary The Marketing Specialist is responsible for providing key support for developing and implementing a comprehensive marketing and communications strategy. This position is located in the Jackson, MS corporate office. Primary and Essential Functions Implements and supports marketing initiatives and special projects including advertising, communications, media relations, public relations, and website materials. Assists with the management of marketing plans, timelines, promotional recaps, creative briefs, project recommendations, and presentations. Participates in regular strategy meetings and supports new programs and initiatives. Assists with corporate communications including writing and editing monthly and quarterly newsletters, email blast to stakeholders Responsible for producing promotional literature, and effectively articulating organization and program messages. Supports operational, content, and research activities in the Marketing Customer Information File System (MCIF). Provides support for public relations and communications opportunities and activities. Reviews various marketing materials and makes recommended edits. Assists field offices staff with marketing project requests. Secondary Functions Performs general administrative duties such as attending meetings, report production, etc. Plans and coordinates special events, maximizing sponsorship opportunities. Keeps staff, management and appropriate partners informed of marketing and communications strategies and activities. Works with staff to gather appropriate input on campaign development Assists with market research activities in order to keep abreast of changing financial, technological, and demographic factors, and to support product development and modification. Supports special projects requiring special skills and knowledge such as signage, facilities management, logistical support, requests for information, promotional items, and advertising opportunities. Regulatory Compliance Requirements Must comply with provisions of the Bank Secrecy Act (BSA) Must comply with all provisions of the Privacy of Consumer Financial Information regulations Must comply with all provisions of the Right to Financial Privacy Protection Act Must comply with all provisions of the Children's Online Privacy Protection Act Accountability for Business Results Loan Inquiries Membership Growth Deposit Growth Specified Authority Level Limited approval of specific marketing items Skills Excellent written and oral communication skills Ability to interact professionally with diverse internal and external clients Comfortable and effective speaker in front of large groups of people Ability to plan and execute projects independently Strong attention to detail Ability to manage and prioritize multiple tasks. Proficient in Microsoft Office, graphics, personal computers, and related peripherals Background in Adobe Creative Cloud Suite (InDesign, Illustrator, Photoshop, Premier, Etc.) Familiarity with marketing and communications concepts, terminology, and practices Bilingual (Spanish) Desired Qualifications Bachelor's degree or higher in communications, marketing, journalism, public relations or related field. Three to five years of experience in marketing with an understanding of financial institution/banking or non-profit industries Experience with Marketing Customer Information File (MCIF) systems Growth orientation Exceptional knowledge of current marketing techniques and platforms Track record of collaboration and working well within teams Physical Demands Employee is regularly required to sit, stand and walk Employee will use hands to finger, handle or feel, reach with hands and arms, and talk or hear Employee must regularly lift and/or move up to 30 pounds and frequently lift and/or move up to 125 pounds Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work Environment Employee spends the majority of time in office environment, generally accessible to the public, customers, and potential customers Noise level in the work environment is usually moderate Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)