Marketing Coordinator Job at Whiteford, Taylor & Preston LLP in Baltimore

Job Title: Marketing Coordinator

Location: Baltimore, Maryland -OR- Falls Church, Virginia -OR Richmond, Virginia

Job Type: Full-Time, Non-Exempt

Reports to: Director of Marketing

About Us:

We are a growing business and litigation law firm in the Mid-Atlantic region. Our team's dedication to excellence has established us as a leader in the legal industry.

Job Summary:

Join our dynamic marketing team as a Marketing Coordinator, supporting the firm's marketing initiatives across multiple offices. This is a great opportunity to work closely with attorneys, practice groups, and vendors while developing your skills in a fast-paced, collaborative environment. You'll play a key role in maintaining and updating marketing materials, assisting with RFPs and pitches, and coordinating firm events. You’ll also get hands-on experience managing databases, creating simple design pieces, and providing comprehensive support for our marketing department.

Responsibilities:

• Maintain and update firm marketing materials, ensuring consistency and alignment with the firm's brand guidelines.
• Provide marketing support for attorneys and practice groups, including the preparation of pitch packets, proposals, and RFPs.
• Coordinate and assist with the planning and execution of firm seminars, events, and sponsorship activities.
• Update and maintain the firm’s website content, including attorney bios and practice descriptions.
• Assist in managing the firm's contact management and experience databases, ensuring accurate and up-to-date records.
• Create and distribute client alerts, newsletters, and other firm communications.
• Track marketing initiatives, including sponsorships and events, using spreadsheets to analyze return on investment (ROI) and other metrics.
• Shadow and assist with events and projects to gain experience and provide cross-departmental support.
• Collaborate with attorneys and vendors, demonstrating professionalism and strong interpersonal skills.
• Ensure high attention to detail and accuracy in all aspects of the role.

Required Skills/Abilities:

• Strong verbal and written communication skills, with the ability to create clear and professional correspondence.
• Exceptional organizational skills and the ability to juggle multiple projects and meet deadlines.
• A proactive, problem-solving mindset with a focus on detail and accuracy.
• Ability to communicate effectively and tactfully with attorneys, vendors, and staff.
• Comfortable working in a fast-paced environment with a variety of responsibilities.
• Proficient in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook).
• Basic knowledge of design principles and the ability to create simple marketing materials.
• Experience with website maintenance, contact management systems, and tracking metrics using spreadsheets.
• A willingness to learn, adapt, and take on new challenges.
• Flexibility to support diverse practice areas and projects.

Education and Experience:

• Bachelor's Degree required.
• 1-2 years of experience in legal or professional services marketing preferred.
• Strong writing, organizational, and project management skills.

What We Offer:

• A competitive salary and benefits package.
• Opportunities for professional growth and development within a dynamic and supportive environment.
• A collaborative culture that values innovation, integrity, and inclusivity.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.