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Lime Talent

Marketing Lead

Lime Talent, , CA, United States


Position: Marketing Lead

Remote/Hybrid


Our client, a rapidly growing sustainable beverage brand is looking for an impact-driven marketing leader to join their journey of reshaping the global food and beverage industry


As Marketing Lead, you'll create and execute the B2B and B2C strategy and guide the brand evolution all while making a positive and sustainable contribution to the global beverage market


What you'll Do:

  • Brand management and growth through multi-channel marketing initiatives
  • Manage field marketing campaigns to support sales initiatives
  • Maintain and evolve the label & packaging design to align with the brand strategy
  • Manage B2B awareness and lead generation strategies (Sampling & Events)
  • Manage various 3rd party agencies (design & printing partners)
  • Manage the Amazon & Digital marketing agencies


Who you are:

  • An experienced marketing specialist with a track record in scale-up environments
  • Experience working on CPG brands, exposure to start-ups would also be beneficial
  • A strategic thinker with strong operational ability
  • Professional with a proven track record in growing challenger brands
  • Analytical with a keen interest in consumer behavior and brand loyalty


We are committed to creating diverse and inclusive workplaces and encourage applications from candidates of all backgrounds, experiences, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, or age.


Lime Talent is acting as an employment agency in relation to this vacancy.


Lime Talent is a recruitment agency specializing in the consumer goods industry. To view a broader selection of our current vacancies, visit www.limetalentgroup.com.


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