Senior Marketing Specialist Job at Belaré Home in Los Angeles

Location : Los Angeles, CA (Hybrid) About Belaré Home : Belaré Home is a leading home decor and furniture company that prides itself on offering stylish and high-quality products to enhance any living space. Our mission is to help customers create beautiful homes with our thoughtfully designed and curated pieces. Job Description : We are seeking an experienced Marketing Manager who is enthusiastic, a self-starter, creative, and results-driven, with a proven track record in developing and executing successful marketing strategies to join our dynamic team. The ideal candidate will have a strong background in e-commerce and a passion for the home decor industry. The ideal candidate should have excellent communication skills, a strong understanding of digital marketing trends, and the ability to work independently and as part of a team. The ideal candidate will play a crucial role in growing our business and elevating our brand This is a hands-on role requiring a strategic thinker who can manage all aspects of our marketing initiatives, including email marketing, SMS marketing, Facebook and Google Ads campaigns, direct mail, and our Shopify platform. Responsibilities : - Develop and execute comprehensive marketing strategies to drive brand awareness and sales. - Manage and optimize email marketing campaigns to engage customers and increase conversions. - Oversee SMS marketing efforts, ensuring timely and relevant messaging. - Plan, execute, and analyze paid advertising campaigns on Facebook and Google Ads. - Coordinate direct mail campaigns to reach targeted audiences. - Maintain and enhance our Shopify store, ensuring a seamless customer experience. - Utilize tools like Slack, Clickup, Later, and Canva to streamline marketing efforts and team collaboration. - Implement and manage SEO strategies to improve organic search rankings and website traffic. - Manage and grow social media presence, leveraging influencer partnerships. - Analyze marketing performance data to make informed decisions and adjustments. - Collaborate with cross-functional teams to align marketing strategies with overall business goals. - Stay up-to-date with industry trends and competitor activities. - Schedule social media posts via Later and manage campaigns on Facebook. - Execute postcard marketing campaigns using Post Pilot. - Manage tasks and projects in ClickUp. Qualifications : - Bachelor’s degree or higher. - 7 years of experience in marketing, with a focus on e-commerce. - Proven track record of managing successful marketing campaigns across multiple channels. - Experience in the home decor industry is a plus. - Experience with Omnisend, Canva, Later, Post Pilot, Facebook Ads, and ClickUp, or equivalent platforms. - Strong SEO skills and experience in improving organic search performance. - Strong analytical skills and the ability to interpret data to drive decision-making. - Excellent communication and organizational skills. - Detail-oriented, efficient, and a hard worker. Benefits : - Salary range: $60,000 - $90,000 depending on experience. - Work from home flexibility. - Health insurance. - Opportunity to work in a startup environment with a passionate and dedicated team, and opportunities for professional growth. Join us at Belaré Home to contribute to a vibrant, growing company where your creativity and initiative will directly influence our success. Application Instructions : Interested candidates should submit their resume and a cover letter outlining their relevant experience and why they are a great fit for this role.