Digital Marketing Manager Job at Sun Theory Co in Austin

Job description Sun Theory is a rapidly growing, vertically integrated plant-based wellness company operating in the cannabis and hemp industries. Backed by industry pioneers, Sun Theory develops innovative, high-quality products that empower consumers to live healthier lives. With a diverse portfolio spanning cultivation, branded consumer goods, and retail, Sun Theory is redefining modern, sustainable wellness. As the Digital Marketing Manager at Sun Theory, you will be the strategic force driving online sales and engagement across the company's portfolio of wellness brands. Responsible for overseeing all digital marketing initiatives - from managing brand websites and e-commerce platforms to executing omnichannel campaigns across organic and paid channels - you will play a pivotal role in accelerating Sun Theory's digital footprint and enhancing the customer experience. With a deep understanding of consumer behavior, content strategy, and the latest digital marketing best practices, you will collaborate cross-functionally to develop and implement an integrated, data-driven approach that propels the company's brands to new heights of online success. If you are an analytically minded, performance-driven digital marketing expert ready to make your mark on a fast-paced, mission-driven organization, this is an exceptional opportunity to showcase your talents. Responsibilities: Manage and optimize the e-commerce presence and direct-to-consumer (DTC) sales channels for Sun Theory's portfolio of wellness brands Oversee the development, content strategy, and ongoing optimization of brand websites to drive engagement, conversion, and revenue Lead the execution of integrated digital marketing campaigns spanning organic and paid social media, search engine marketing (SEM), search engine optimization (SEO), and display advertising Manage all digital ad buys, content creation, and performance tracking across e-commerce marketplaces and other third-party platforms Develop and implement a cohesive social media strategy, including content planning, community management, and influencer partnerships Serve as the primary liaison between internal teams and external digital marketing/development agencies to ensure flawless project delivery Analyze campaign performance data, user behavior, and market trends to continually refine the digital strategy and tactics Collaborate with cross-functional stakeholders to align digital marketing efforts with broader brand and business objectives Stay ahead of emerging digital marketing trends and technologies, proactively recommending innovative approaches to enhance Sun Theory's online presence Qualifications: 3-5 years of progressive experience in digital marketing, e-commerce, or growth marketing, ideally within the consumer packaged goods, cannabis, or wellness industries Proven track record of driving measurable growth and ROAS through the strategic execution of integrated digital campaigns Expert-level proficiency in analytics tools (Google Analytics, Facebook Ads Manager, etc.) and data-driven decision making Hands-on experience managing the development, content, and optimization of e-commerce websites and brand-specific digital platforms Strong working knowledge of SEO best practices, SEM strategy, and social media marketing across major platforms Exceptional project management skills, with the ability to effectively collaborate with cross-functional teams and external partners Excellent verbal and written communication skills, with the ability to present complex data and recommendations to key stakeholders Passion for staying up-to-date with the latest digital marketing trends, technologies, and consumer behavior If you are an innovative, data-driven Digital Marketing Manager ready to accelerate Sun Theory's digital presence, we'd love to hear from you. Please submit your resume for consideration. Job Type: Full-time Pay: $100,000.00 - $120,000.00 per year Benefits: Dental insurance Health insurance Paid time off Vision insurance Schedule: 8 hour shift Monday to Friday Work Location: In person