Darco International Inc
Marketing Manager Job at Darco International Inc in Charleston
Darco International Inc, Charleston, SC, US
Job Description
Job Description
Benefits:
Overview
We are seeking a team-oriented US Marketing Manger to support the growth of DARCOs innovative product lines. In this role, you will collaborate with the Senior US Marketing Manager, VP of US Marketing, and the Global Marketing team to enhance our brand presence across various market segments.
Responsibilities:
Founded by practicing podiatrist Dr. H. Darrel Darby in 1985, DARCO International has been a pioneer in the advancement of foot and ankle care globally. With innovative product lines focusing on diabetic foot and wound care, post-operative care, trauma, and sports medicine, DARCO continues to be a leader in the industry. We maintain our footprint in the global medical community, with offices in the US, Germany, and UK.
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Overview
We are seeking a team-oriented US Marketing Manger to support the growth of DARCOs innovative product lines. In this role, you will collaborate with the Senior US Marketing Manager, VP of US Marketing, and the Global Marketing team to enhance our brand presence across various market segments.
Responsibilities:
- Work with the US and Global Marketing teams to provide marketing support, including collateral creation, tradeshow coordination, and brand alignment across all market segments
- Assist in trade show planning and coordination, with a focus on booth design, lead generation and post-event reporting in partnership with the sales team
- Work with the global marketing team to develop new marketing collateral and advertisements, as well as refresh existing collateral/advertisements
- Assist in implementing digital marketing strategies including email campaigns, website optimization, and Google AdWords to enhance our online presence
- Help maintain and optimize Darco Internationals eCommerce website, DarcoDirect.com, with the goal of increasing direct-to-consumer sales
- Identify and leverage marketing opportunities within Darcos client network, including distributors and GPO/IDN networks
- Create engaging content for various channels including the website, blog, email marketing, print collateral, social media platforms and more
- Bachelors degree in Marketing, Communications, Graphic Design or a related field
- 2+ years of experience in marketing
- Graphic design experience strongly preferred
- Experience with marketing apps including Adobe Creative Suite, Canva Constant Contact, and social media channels
- Understanding of digital marketing strategies and eCommerce platforms
- Excellent written and verbal communication skills
- Detail-oriented with strong organizational, event planning and project management skills
Founded by practicing podiatrist Dr. H. Darrel Darby in 1985, DARCO International has been a pioneer in the advancement of foot and ankle care globally. With innovative product lines focusing on diabetic foot and wound care, post-operative care, trauma, and sports medicine, DARCO continues to be a leader in the industry. We maintain our footprint in the global medical community, with offices in the US, Germany, and UK.