Marketing Manager
DARCO International Corporation, Charleston, SC, United States
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Overview We are seeking a team-oriented US Marketing Manger to support the growth of DARCO’s innovative product lines. In this role, you will collaborate with the Senior US Marketing Manager, VP of US Marketing, and the Global Marketing team to enhance our brand presence across various market segments.
Responsibilities:
Work with the US and Global Marketing teams to provide marketing support, including collateral creation, tradeshow coordination, and brand alignment across all market segments
Assist in trade show planning and coordination, with a focus on booth design, lead generation and post-event reporting in partnership with the sales team
Work with the global marketing team to develop new marketing collateral and advertisements, as well as refresh existing collateral/advertisements
Assist in implementing digital marketing strategies including email campaigns, website optimization, and Google AdWords to enhance our online presence
Help maintain and optimize Darco International’s eCommerce website, DarcoDirect.com, with the goal of increasing direct-to-consumer sales
Identify and leverage marketing opportunities within Darco’s client network, including distributors and GPO/IDN networks
Create engaging content for various channels including the website, blog, email marketing, print collateral, social media platforms and more
Qualifications
Bachelor’s degree in Marketing, Communications, Graphic Design or a related field
2+ years of experience in marketing
Graphic design experience strongly preferred
Experience with marketing apps including Adobe Creative Suite, Canva Constant Contact, and social media channels
Understanding of digital marketing strategies and eCommerce platforms
Excellent written and verbal communication skills
Detail-oriented with strong organizational, event planning and project management skills
About Darco International Founded by practicing podiatrist Dr. H. Darrel Darby in 1985, DARCO International has been a pioneer in the advancement of foot and ankle care globally. With innovative product lines focusing on diabetic foot and wound care, post-operative care, trauma, and sports medicine, DARCO continues to be a leader in the industry. We maintain our footprint in the global medical community, with offices in the US, Germany, and UK.