TriFound is hiring: Marketing Coordinator in Kalamazoo

Salary: $50,000-65,000 Annual Salary

Are you a creative sales-minded, strategy-driven individual with a passion for marketing and a genuine interest in communicating with clients daily? We are seeking a strong Marketing Coordinator whose job is to grow a sales pipeline by creating a comprehensive marketing strategy and setting appointments for a top national Financial Firm, Tri found in (Kalamazoo, Grand Rapids, Detroit MI.) The successful candidate will be able to demonstrate superb marketing and analytical skills. We are seeking an individual who can plan, execute, and iterate campaigns to drive engagement, quality leads, and qualified opportunities. A sharp phone presence with excellent listening skills, a love for the phones, and the ability to build a rapport with our prospects and clients are a must. We’re looking for a go-getter who is great at asking in-depth questions and getting our prospects engaged! This individual will execute email marketing, lead nurturing, direct mail, telemarketing, coordinate speaking engagements, and other marketing activities in an integrated fashion that results in a larger overall sales funnel of high-quality leads. Minimum Requirements:

• The desire to work long-term in the financial industry
• 2 - 3+ years of experience in a marketing/sales role
• Industry knowledge/experience preferred
• Experience with MS Office Suite and the ability to learn new software quickly
• Must reside in Kalamazoo, Detroit and Grand Rapids for client events

This position requires that you possess the following skills:

• Strong ability to execute online and offline marketing campaigns and a sharp eye for detail
• High degree of creativity and very strong work ethic
• Very strong Microsoft Office Suite skills
• Social media skills
• Experience with email marketing
• Excellent communication; verbal and written
• Proven ability to work independently and complete assigned tasks on schedule

Position Responsibilities:

• Communicate with management team on a regular basis
• working with and in client outreach on client communication avenues to existing clients (ie calling, emailing, drip marketing etc.) where the main goal is maintaining excellent customer service
• assist in scheduling meetings from client out reach 
• cross training in certain areas of the management team to assist if needed 
• Attend and coordinate seminars, client events and networking venues
• Coordinate day-to-day marketing activities to help ensure all efforts serve to achieve campaign objectives
• Coordinate with and respond to third-party marketing vendors
• Maintain inventory of marketing materials, ensuring all resources are accurate and available
• Write content for multichannel platforms, including social media posts, blogs, and newsletters
• Coordinate and schedule new segments and talking points
• Oversee and respond to incoming messages on social media and online appointment software
• Gather data and configure reports to support various data and analysis projects
• Be responsible for assembling marketing assets, such as gifts and literature packets, and for maintaining an inventory of marketing materials

Salary:

• $50,000 - $65,000 

 Benefits

• Permissive Vacation Schedule
• Health care
• 401(k)
• Paid holidays

 Hours:

• Monday – Friday: 8:00 am - 5:00 pm