Marketing Associate Job at Aquasol Corporation in North Tonawanda

Promotional Writing & Graphics

· Assist with writing of Brochures, Press Releases, Website Content, trade show posts, E-Mail Blasts and all other forms of corporate communications; both print and electronic

· Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate LinkedIN and other social media content

· Create story boards for internal or external graphic artist(s) and communicate changes in an organized and easily understood manner

· Edit, proofread, and revise all communications with strong attention to grammar

· Promote products and services through public relations initiatives and develops marketing communications campaigns

· Use Adobe Illustrator, Photoshop, WordPress (or other website software) as well as other software to manipulate information/photos

· Assist with preparation of company presentations in PowerPoint

Website (aquasolcorporation.com, aquasolwelding.com, aquasolpaper.com, dissolvo.com)

· Coordinate with Programmer, Translation Company, IT & Graphic Designer on all changes. Schedule monthly calls and monitor performance of outside vendors.

· Update NEWS AND EVENTS section with press releases and any other changes as needed

· Assist with SEO, key words, monitoring of web rankings and other statistical measures of performance

· Monitor sites daily to ensure all websites are operational

· Quarterly checks on all links to ensure proper function

Analysis & Tracking

· Monitor Google Ad Words and makes recommendations for improvements

· Prepare post e-mail blast reports

· Monitor LinkedIN followers and develops methods of increasing

Trade Shows

· Prepare catalog entry and on-line posts

· Assist with merging Database with leads post show

· Coordinate pre and post mass e-mails

· Coordinate physical mail merge of samples and marketing materials

Media

· Assist with writing scripts for product videos

· Maintain corporate packaging (Boxes, cores, etc) printed (inserts, etc) and promotional material (product literature, etc) filing system in print and electronically

· Maintain corporate image (photos, diagrams, etc) files electronically (naming convention)

· Ensure Graphic Artists and outside vendors prepare/send necessary files

· Manage brochure inventory and re-ordering

· Create lists of photos to be taken and attend photoshoots

Correspondence

· Prepare correspondence as assigned by executive staff

Other

· Q Drive organization/optimization

· Party Planning

· ACT! Organization/optimization/general mail merges

· Other duties as assigned