Robert Half is hiring: Marketing Technology Associate in Charlotte

About the Role:

We are seeking a Marketing Technology Associate who is passionate about content creation, data-driven decision-making, and innovative technology. In this role, you will create and optimize in-app content that enhances member experience, deepen engagement, and drive app usage. You'll collaborate with cross-functional teams, including Product, Engineering, and Program Management, to bring impactful member experiences to life.

WKey Responsibilities:

• Content Creation and Optimization: Develop engaging content for app users, leveraging segmentation and targeting strategies to foster engagement and increase app usage.
• Cross-Functional Collaboration: Work with Product, Engineering, and Program Management to transform concepts and hypotheses into impactful member experiences.
• Educational Content Development: Support the creation and publication of educational materials, financial insights, and contextual learning content throughout the app.
• Data-Driven Strategy: Use data and insights to track content performance, iterate on strategies, and drive both member and business success metrics.
• AI Tool Integration: Collaborate with product and engineering leads to integrate Generative AI tools into the content creation and distribution process.
• Quality Assurance and Optimization: Utilize observability and developer tools to identify and debug issues, optimize user flows, and enhance content workflows.
• Project Documentation and Communication: Maintain clear documentation on project prioritization, address blockers, and communicate progress updates effectively.
• Time Management: Adhere to launch timelines and focus on delivering impactful results.

Qualifications:

Required:

• Strong ability to interpret data insights and make informed decisions
• Experience with data monitoring tools, such as Splunk, Tableau, Looker, or similar
• Demonstrated ability to use data to guide content optimization and improve engagement

Preferred:

• Proficiency in SQL for data extraction and analysis (experience with BigQuery is a plus)

Tools You Will Use:

• Proprietary CK Tools
• Frames Manager (internal content authoring tool)
• GenAI Stack

What We're Looking For:

• Experience: 2+ years in content management, content design, content authoring/publication, marketing, or a similar field
• Education: Bachelor’s degree in Business Administration, Operations, Marketing, or a related field