CTON CORPORATION is hiring: Associate Marketing Manager in Torrance

Position Overview

We are seeking an experienced and versatile Marketing Manager to lead our marketing efforts across two key areas: our established clinical laboratory services (B2B) and our new B2C self-test kit product line. This dual-focused role will be responsible for developing and executing marketing strategies to grow our clinical laboratory business while simultaneously launching and expanding our direct-to-consumer (DTC) market presence. The ideal candidate will have a strong background in both B2B healthcare marketing and B2C consumer product marketing in healthcare or clinical laboratory setting.

Key Responsibilities

• Develop and implement comprehensive B2C marketing strategies for our self-test kit product line
• Lead the go-to-market strategy for our upcoming sample container product
• Create and manage multi-channel marketing campaigns to drive awareness, consideration, and purchase of our self-test kits
• Develop compelling content for various platforms, including website, social media, email marketing, and physical packaging
• Analyze consumer data and campaign performance to optimize B2C marketing strategies and ROI
• Develop and execute marketing strategies and launches to promote our clinical laboratory services to healthcare providers, wellness centers, and hospitals
• Drive company’s FDA regulatory initiatives including 510(k) submission for successful product launch
• Create targeted marketing campaigns to highlight our various testing services, including blood and urine tests
• Produce high-quality marketing materials such as brochures, presentations, and case studies for our B2B audience
• Collaborate with the sales team to generate qualified leads and support their efforts in securing contracts
• Plan and coordinate participation in relevant industry trade shows and conferences
• Manage the overall marketing budget, allocating resources effectively between B2C and B2B initiatives
• Conduct market research to identify trends, customer needs, and competitive positioning in both B2C and B2B markets
• Ensure all marketing activities comply with healthcare regulations and guidelines, including HIPAA and FDA requirements
• Collaborate with product development and regulatory teams to align marketing efforts with company-wide objectives
• Monitor competitor activities in both the consumer and clinical laboratory markets
• Manage relationships with external agencies and vendors for marketing support
• Stay informed about healthcare industry trends and innovations to maintain our competitive edge
• Manage a team of marketing associates or agencies in Korean and US

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum of 7 years of marketing experience, with at least 3 years in healthcare and 2 years in B2C marketing; start-up experience preferred
• Proven track record of successfully marketing both B2B healthcare services and B2C products
• Strong understanding of digital marketing techniques, including social media marketing, SEO, and content marketing
• Experience with healthcare industry marketing regulations and best practices
• Excellent analytical skills with the ability to use data to drive marketing decisions
• Outstanding communication and presentation skills
• Ability to manage multiple projects and priorities in a fast-paced environment

Preferred:

1. MBA or advanced degree in Marketing or Healthcare Administration
2. Experience marketing FDA-regulated products, 510(k) submission
3. 3 years + of experience in a regulated environment, to include CLIA, FDA, CE and IVDR
4. Familiarity with clinical laboratory services and diagnostic testing
5. Knowledge of HIPAA and other healthcare privacy regulations
6. Experience with CRM systems and marketing automation tools
7. Understanding of the regulatory landscape for both clinical laboratories and direct-to-consumer medical devices