Digital Marketing Specialist Job at Mustard Seed in Dallas

About The Company: MustardSeed PMO is dedicated to providing top-notch project management services to life sciences organizations. We design and deliver tailored solutions for clients across various sectors, including Biotech, Pharma, Med-Device, Ag Tech, and Food Tech. We're a small but mighty team passionate about innovation, impact, and supporting our clients through every stage of their project journey. We are seeking a Digital Marketing Specialist to establish a powerful online presence, drive marketing-qualified leads, and generate meaningful sales opportunities. About The Role: The Digital Marketing Specialist will lead and execute MustardSeed's social media and marketing initiatives. As our first marketing hire, you will play a pivotal role in building our marketing engine, driving marketing qualified leads through social-media, paid media, email marketing campaigns, etc. You will have the unique opportunity to build our marketing strategy from scratch, with significant opportunities for growing with the company and building a marketing department. This is a part or full-time position with flexible hours, offering the ideal candidate the opportunity to thrive in a dynamic and evolving environment. Key Responsibilities: Marketing-Qualified Lead Generation: Design and execute strategies to generate MQLs by executing sub-strategies below: Account-Based Marketing: Partner with the sales team to develop and implement an effective account-based marketing strategy, including lead sequencing and the use of HubSpot to establish key principles. Email Marketing: Create and manage email marketing campaigns, including automated workflows, lead nurturing sequences, and newsletters to engage prospects and move them through the funnel. Social Media Management: Develop and implement a comprehensive social media strategy to align with MustardSeed's business goals. Create, curate, and manage content for all relevant social media platforms (LinkedIn, X, Facebook, YouTube, Instagram, etc.). Digital Marketing Campaigns: Execute targeted paid ad campaigns on Facebook, LinkedIn, and Google, while monitoring and optimizing for best performance. Audience Segmentation: Develop segmented marketing campaigns for different Ideal Customer Profiles (ICPs) to enhance targeted communication. Newsletter Management: Draft and distribute monthly newsletters to keep clients and prospects informed about company updates, trends, and project management insights. Website & SEO: Work closely with our website developers, eventually taking over the management of SEO and website updates to optimize our online presence. HubSpot Management: Oversee marketing efforts within HubSpot, including workflows, email marketing, lead nurturing, and leveraging ABM tools to effectively target and convert key prospects. Content Creation & Alignment: Create compelling marketing content (social media posts, emails, newsletters, etc.) that aligns with MustardSeed's objectives and brand voice. Performance Analysis: Analyze and report on marketing performance metrics to assess the effectiveness of campaigns and strategies. Trend Monitoring: Stay up to date with the latest social media trends, tools, and best practices. Preferred Qualifications: Proven success in B2B marketing and/or experience with account-based marketing strategies. Experience with social media platforms and HubSpot or similar CRM tools. Marketing experience in life sciences or related industries. Basic graphic design skills for content creation. Why Join Us? Be part of a small, innovative team making an impact in life sciences. Significant growth opportunities within a company are committed to nurturing talent. This role specifically will have the opportunity to be mentored under a senior marketing agency. Collaborative and supportive work environment that values creativity and initiative. Compensation & Benefits: Salary is commensurate with experience. We offer comprehensive benefits including a company sponsored Individual Coverage Healthcare Reimbursement Arrangement (ICHRA), 401(K), Healthcare Savings Account (HSA), Paid Time Off (PTO), Parental Leave, and paid company holidays, Additionally, MustardSeed offers robust support for our team members' professional development, employee incentives, and hands-on experience in a wide variety of projects and environments. The start date for this position is flexible for the ideal candidate. Additional Information: MustardSeed provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity or expression, or any other characteristic protected by the law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.