Marketing & Social Media Manager

Job Description: Marketing & Social Media Manager

About The Company:

MustardSeed PMO is dedicated to providing top-notch project management services to life sciences organizations. We design and deliver tailored solutions for clients across various sectors, including Biotech, Pharma, Med-Device, Ag Tech, and Food Tech. We're a small but mighty team passionate about innovation, impact, and supporting our clients through every stage of their project journey.

We're seeking a Marketing and Social Media Manager to help us build and maintain a powerful online presence, drive brand awareness, and generate meaningful sales opportunities.

About The Role:

The Marketing and Social Media Manager will lead and execute MustardSeed's social media and marketing initiatives. This role is responsible for expanding our reach across multiple platforms, engaging our target audience, and driving measurable growth through creative and results-oriented marketing strategies.

As our first marketing hire, this role is crucial in shaping MustardSeed's online presence and expanding our reach within the life sciences industry. You will have the unique opportunity to build our marketing strategy from scratch, with significant opportunities for growth.

This is a part or full-time position with flexible hours, offering the ideal candidate the opportunity to thrive in a dynamic and evolving environment.

Key Responsibilities:

• Social Media Management: Develop and implement a comprehensive social media strategy to align with MustardSeed's business goals. Create, curate, and manage content for all relevant social media platforms (LinkedIn, X, Facebook, YouTube, Instagram, etc.).
• Account-Based Marketing: Partner with the sales team to develop and implement an effective account-based marketing strategy, including lead sequencing and the use of HubSpot to establish key principles.
• Digital Marketing Campaigns: Execute targeted paid ad campaigns on Facebook, LinkedIn, and Google, while monitoring and optimizing for best performance.
• Industry Trends & Opportunities: Stay updated on industry trends and competitors to identify marketing opportunities.
• Audience Segmentation: Develop segmented marketing campaigns for different Ideal Customer Profiles (ICPs) to enhance targeted communication.
• Newsletter Management: Draft and distribute monthly newsletters to keep clients and prospects informed about company updates, trends, and project management insights.
• Website & SEO: Work closely with our website developers, eventually taking over the management of SEO and website updates to optimize our online presence.
• HubSpot Management: Oversee marketing efforts within HubSpot, including workflows, email marketing, lead nurturing, and leveraging ABM tools to effectively target and convert key prospects.
• Content Alignment: Collaborate with internal teams to ensure all content aligns with company objectives and brand voice.
• Performance Analysis: Analyze and report on marketing performance metrics to assess the effectiveness of campaigns and strategies.
• Trend Monitoring: Stay up to date with the latest social media trends, tools, and best practices.
• Copywriting & Content Creation: Write compelling and persuasive content, maintaining a creative approach to generating engaging and original material.

Preferred Qualifications:

• Proven success in B2B marketing and/or experience with account-based marketing strategies.
• Experience with social media platforms and HubSpot or similar CRM tools.
• Marketing experience in the life sciences or related industries.
• Basic graphic design skills for content creation.

Why Join Us?

• Be part of a small, innovative team making an impact in life sciences.
• Significant growth opportunities within a company committed to nurturing talent.
• Collaborative and supportive work environment that values creativity and initiative.

Compensation & Benefits:

Salary is commensurate with experience. We offer comprehensive benefits including a company sponsored Individual Coverage Healthcare Reimbursement Arrangement (ICHRA), 401(K), Healthcare Savings Account (HSA), Paid Time Off (PTO), Parental Leave, and paid company holidays, Additionally, MustardSeed offers robust support for our team members' professional development, employee incentives, and hands-on experience in a wide variety of projects and environments. The start date for this position is flexible for the ideal candidate.

Additional Information:

MustardSeed provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity or expression, or any other characteristic protected by the law.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.