Rock'em is hiring: Sales & Marketing Director in Houston

The Sales & Marketing Director will be responsible for developing and executing a comprehensive sales and marketing strategy to drive revenue growth, expand brand presence, and increase market share. This role requires a visionary leader with a deep understanding of both strategic sales planning and dynamic marketing initiatives. The ideal candidate will possess strong leadership abilities, a results-driven mindset, and expertise in managing cross-functional teams across sales, marketing, and product functions.

Sales Strategy Development:

• Design and implement effective sales strategies to meet and exceed revenue goals.
• Analyze market trends, customer needs, and competitor activities to develop competitive sales positioning.
• Collaborate with senior leadership to set sales targets, budgets, and KPIs.
• Monitor sales performance and adjust strategies to optimize effectiveness.
• Lead the forecasting and pipeline management process to ensure sales targets are consistently met.

Marketing Strategy and Execution:

• Develop and execute integrated marketing campaigns that drive brand awareness, customer acquisition, and retention.
• Oversee the creation of marketing collateral, digital content, and messaging for various channels (e.g., social media, website, email campaigns, print materials).
• Analyze marketing performance metrics (e.g., ROI, conversion rates) and adjust strategies accordingly.
• Coordinate with the product development team to ensure marketing messages align with product features and benefits.
• Build and manage relationships with key stakeholders, including media, advertising agencies, and influencers.

Team Leadership:

• Lead, mentor, and inspire a team of sales and marketing professionals.
• Foster a collaborative and high-performance culture focused on achieving business objectives.
• Conduct regular team performance reviews and provide ongoing professional development and training.
• Allocate resources efficiently to maximize productivity and team performance.

Customer Insights and Relationship Management:

• Conduct market research and analyze customer feedback to understand customer needs and market trends.
• Develop customer segmentation strategies to tailor marketing and sales efforts to specific audiences.
• Collaborate with the customer service team to address customer concerns and enhance the overall customer experience.

Collaboration and Cross-functional Coordination:

• Work closely with product development, finance, and operations teams to ensure alignment between sales, marketing, and product offerings.
• Coordinate with the HR department to attract, hire, and retain top talent for the sales and marketing departments.
• Ensure consistent brand messaging and visual identity across all platforms and customer touchpoints.

Budget Management:

• Develop and manage the sales and marketing budget, ensuring resources are allocated effectively.
• Monitor and report on marketing spend and sales performance against the allocated budget.
• Optimize resource allocation for maximum return on investment.

Reporting and Analysis:

• Provide regular performance reports to senior leadership on key metrics, including sales growth, marketing ROI, lead generation, and market penetration.
• Use data and analytics to continuously improve sales and marketing tactics.
• Stay informed of industry trends and emerging technologies that can impact sales and marketing performance.
  

• Education: Bachelor’s degree in Business, Marketing, or related field.

• 5+ years of experience in sales and marketing leadership roles, with a proven track record of success in driving revenue growth and brand development.
• Extensive experience in digital marketing, demand generation, and sales pipeline management.
• Experience managing cross-functional teams and working with senior leadership.
• Skills:
• Strong understanding of sales strategies, marketing tactics, and customer relationship management (CRM) tools.
• Expertise in digital marketing, social media, content creation, and analytics.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically while managing day-to-day operations.
• Strong analytical and problem-solving skills, with the ability to leverage data for decision-making.
• Proficient in marketing automation platforms, CRM systems, and MS Office Suite (Excel, PowerPoint).
  

• Results-driven with a focus on achieving measurable business outcomes.
• Strong leadership and team-building skills.
• Ability to work in a fast-paced and dynamic environment.
• Creative thinking with a strong business acumen.
• Proactive and able to anticipate challenges and opportunities.
  

• Competitive salary based on experience.