Archroma U.S., Inc. is hiring: Digital Marketing Director in Charlotte

Job Summary The Digital Marketing Manager-PT will work directly with the VP Marketing & Sustainability and Global Marketing Director. S/he will be responsible for supporting the development and execution of our digital marketing strategies. The individual will implement digital marketing campaigns, analyze digital marketing performance, conduct keyword research, and monitor paid media campaigns across various platforms such as Google and LinkedIn. The ideal candidate will be proficient in SEO, keyword research, email marketing, online advertising, PPC campaigns, and have a proven track record of driving traffic, engagement, and conversions in a B2B environment. Key Responsibilities: Develop paid search, display, and social advertising campaigns & re-marketing campaigns that support awareness and lead generation goals and maximize ROI. Recommend an effective SEO strategy that increases targeted, organic traffic to our websites and blogs. Continually optimize PPC campaigns by updating keywords, ads, and landing pages while suggesting improvements to website performance. Provide weekly/monthly/quarterly reports with analysis of KPI dashboard strengths and opportunities. Provide input to preparation of annual digital marketing budget. Maintain a consistent brand voice and presence across all digital marketing campaigns. Administer marketing automation and CRM Platform, train users, upload data, create workflows, and manage requests for customizations. Program email communications and design email campaigns – familiarity with how to track leads via salesforce.com or other CRM tools and develop nurture campaigns within a marketing automation platform like Pardot. Manage social media channels, develop strategy, design and schedule posts, track analytics. Support strategic and tactical approaches to Lead Generation: Develop and implement strategies to generate and nurture leads, ensuring a steady flow of qualified leads to the sales team. Work with Global Marketing Director to ensure website content is current, relevant, and engaging to the target audience, including text, images, videos, and blog posts, ensuring all content is SEO-optimized and aligns with the brand’s voice and messaging strategy. Use analytical tools to track website performance metrics such as traffic, bounce rate, conversion rate, and user behavior insights. Use this data to make informed decisions on content, design, and strategy adjustments. Design aptitude: Ability to create images using templates and optimize content using templates for campaigns, social posts, and to support events using tools like Canva. Critical Success Factors: Alignment with Archroma’s culture. Demonstrated ability to work in a fast-paced, dynamic environment, managing multiple projects at a time. Results-oriented, with a very strong self-drive and work ethic and commitment to excellence. Analytical and outcomes-based mindset; continually seeking to optimize results. Strong communication skills internally as well as externally. Ability to work in a geographically diverse and dispersed reporting structure. Desired Skills and Experience: Minimum of 5 years digital marketing experience strongly preferred. Bachelor’s degree in marketing, communications, information systems, or relevant field. Proficiency with Salesforce, Pardot (or other marketing automation platform), Google Analytics, LinkedIn, and paid advertising platforms. Experience with social media scheduling programs such as HootSuite, Sprout Social, or similar. Familiarity with SEO and paid digital marketing channels and tactics. Familiarity with CRM integrations and data management best practices. Experience establishing and reporting marketing KPIs and analyzing performance against target. Ability to take direction from senior colleagues and execute on campaigns. Knowledge of online marketing strategies and tools, including social media and email marketing best practices. Strong project management skills. Strong attention to detail, accuracy, and timely execution of results. Excellent verbal and written communication skills. Proficient user of MS Office 365 tools including SharePoint, Excel, PowerPoint, and design tools like Canva, Adobe Express, or Adobe Creative Suite. Preferred Skills: Understanding of the packaging value chain and industry. Experience with A/B testing in digital campaigns. Fluency in Spanish or a second language. Ability to multi-task and project planning. Join our dynamic team as we strive to elevate our brand presence in the digital landscape! Job Type: Full-time Benefits: 401(k) 401(k) matching Dental insurance Employee discount Flexible schedule Flexible spending account Health insurance Life insurance Paid time off Retirement plan Vision insurance Schedule: 8 hour shift Application Question(s): Can you describe a successful digital marketing campaign you managed? What strategies did you use, and what were the results and how did you optimize the process? How do you optimize PPC campaigns? Can you share a specific instance where your optimizations significantly improved campaign performance? How do you develop and implement a social media strategy? Can you provide an example of a successful social media campaign you managed and the outcome? How do you measure the success of your digital marketing efforts? What key performance indicators (KPIs) do you track? Describe a challenging situation you faced in a digital marketing role and how you overcame it. What are the key metrics you monitor in Google Analytics, and why are they important for your campaigns? Experience: Marketing: 6 years (Required) Ability to Commute: Charlotte, NC 28217 (Required) Ability to Relocate: Charlotte, NC 28217: Relocate before starting work (Required) Work Location: In person #J-18808-Ljbffr