VP of Marketing Job at Coastal Debt Resolve in Fort Lauderdale

Are you looking for an opportunity to work for a company with an unwavering

commitment to excellence, transparency, and ethical business practices? Be a part of a

team that focuses on providing personalized business debt relief and empowering

businesses to regain financial stability.

Coastal Debt Resolve is a leader in Business Debt Settlement, dedicated to delivering

exceptional service and maintaining the trust and confidence of our clients. Our

company has earned a reputation for excellence and trustworthiness in the financial

services industry. We are BSI ISO 9001:2015 certified and BBB accredited, holding

an A+ rating.

Our Vice President of Marketing will be responsible for developing and executing the
marketing strategy, including but not limited to driving brand awareness, customer
acquisition, and revenue growth for our Company. This role will direct and oversee the
marketing activities of Coastal Debt Resolve. Our Vice President of Marketing works closely
with other departments to ensure the developed approach is integrated to achieving Coastal
Debt Resolve’s objectives.

Responsibilities:

• Formulates a comprehensive strategy that aligns with Coastal Debt Resolve’s goals and that
drives business growth. Oversees the implementation of marketing plans and ensures that
all campaigns are executed efficiently and effectively.

• Brand positioning that differentiates our Company from others in the market. Ensures
consistent brand messaging.

• Develops and implements strategies that attract new customers. Designs initiatives for
customer retention and that encourages the continuation of the customers’ loyalty.

• Responsible for Coastal Debt Resolve’s online presence through digital marketing strategies
that include but not limited to: SEO, SEM, social media, email marketing, content marketing
and traditional marketing. Leverages digital tools and technologies that keep our Company
ahead of the industry trends.

• Conducts competitive analysis that helps understand the landscape and identifies
opportunities. Analyzes marketing performance metrics to identify what strategic
adjustments will need to be made.

• Partners with HR in building and developing a high performing marketing team. Leads and
mentors team to foster a culture of continuous growth and learning, creativity, and
innovation.

• Ensures resources are properly allocated to maximize ROI. Also does cost monitoring and
adjusts, as needed, to stay within budget.

• Collaborates with other departments for interdepartmental coordination. Communicates
marketing strategies, plans, and results to other members of senior management and other
stakeholders.

• Oversees and manages media relations/public relations to maintain a positive Company
image. Handles communication strategies during crisis to protect and enhance Coastal
Debt Resolve’s reputation.

• Enhances the customer experience at all touch points and ensures a seamless and positive
interaction with our brand. Develops programs and initiatives to engage our customers and
builds long-term relationships.

• Develops and executes go-to-market strategies for new product launches while positioning
our products to meet market demands and customer needs.

• Ensures all marketing activities are compliant with industry regulations and standards. Also
promotes ethical marketing practices that align with Coastal Debt Resolves’ Values, Mission,
Strategic Goals and reputation.

Knowledge, Skills, & Abilities:

• Excellent leadership and management skills.

• Strong strategic thinking, analytical skills, and problem-solving skills.

• Superior verbal and written communication and interpersonal skills.

• Strong ethical standards, integrity and professionalism, promoting Coastal Debt Resolve’s
culture to the Marketing department and throughout the organization.

• Ability to create, implement, and monitor the Marketing budget.

• In-depth knowledge of current Marketing trends, digital marketing tools, and best practices.

• Thorough understanding of Marketing principles and methods used to promote, display, and
sell products and services.

• Strong organizational skills and attention to detail.

• Time management skills and proven ability to meet deadlines.

• Ability to prioritize tasks and delegate while managing multiple projects simultaneously.

• Results-driven and client-focused professional.

• Innovative and creative thinker.

• Ability to influence and inspire others.

Required Education & Experience:

• Bachelor’s degree in Business, Marketing or related field or equivalent work experience
required.

• Minimum of 7 years of marketing experience, with at least 5 years in a senior management
leadership role.

• Proven track record in developing and executing successful marketing strategies and
campaigns.

• Experience in digital marketing, brand management, and client acquisition.

Preferred Education & Experience:

• Debt settlement or financial services industry experience

Compensation: Annual salary range of $120,000 - $180,000, depending on experience and
qualifications.

Benefits: Comprehensive package that includes health, dental, vision, and supplemental
insurance through Aflac.