Orion180 is hiring: Marketing Specialist - B2C in Melbourne

Orion180 is a dynamic insurance brand that prioritizes people while harnessing cutting-edge technology. We utilize proprietary tools and real-time data to streamline the insurance underwriting process and enhance our solution offerings. Our mission is to empower independent insurance agents, enabling them to deliver exceptional insurance solutions and create outstanding customer experiences.Vision and Mission
Our vision is to become the premier provider of insurance solutions globally. We are committed to delivering an unparalleled insurance experience through innovative technology, exceptional customer service, and a comprehensive suite of product offerings.Location
Nestled on the picturesque Space Coast of Melbourne, Florida, Orion180 enjoys a prime location known for its affordable housing, excellent transportation options, and vibrant amenities. Major cities like Orlando, Tampa, and Miami are conveniently close, making it one of the best places to live in Florida.

Job Summary

We are seeking a Marketing Specialist to lead our B2C marketing and communications initiatives. This role focuses on enhancing customer engagement, improving communication strategies, and maximizing overall marketing effectiveness. The Marketing Specialist will also play a vital role in our social marketing operations. If you are passionate about marketing and eager to contribute to a rapidly growing company, this position offers a rewarding opportunity to make a significant impact.Position level and salary will be commensurate with skills and experience.

Role and Responsibilities

To succeed in this role, the Marketing Specialist must consistently perform essential duties and demonstrate relevant competencies. All employees are expected to adhere to Orion180's operational standards, security protocols, and attendance requirements. Key responsibilities include:

• Campaign Planning and Execution: Lead the development and execution of comprehensive B2C marketing campaigns aimed at enhancing customer engagement, generating leads, optimizing conversions, and assessing campaign effectiveness.
• Website and Content Development: Create and manage engaging content across various channels, including blogs, emails, and social media, to effectively connect with customers and prospects.
• Social Marketing: Collaborate with the marketing team to leverage social media platforms, enhancing engagement with customers and independent agents while elevating the Orion180 brand.
• Collaboration and Coordination: Partner with external vendors and contractors, such as marketing agencies and graphic designers, to plan and execute marketing campaigns, create marketing materials, and manage project workflows. Facilitate meetings with cross-functional teams to align tactical plans and ensure consistent brand strategy integration across all marketing channels.

Qualifications and Education Requirements

• Bachelor’s or master’s degree in marketing or a related field.
• Minimum of 3 years of experience in marketing and communications, preferably in B2C environments.
• Strong background in executing email, social media, and other marketing campaigns.
• Proficiency in HubSpot, Meltwater, various marketing clouds, or CRMs, as well as MS Office Suite and Google Analytics.
• Experience in managing and developing websites is preferred.
• Proven ability to create audience segments and develop targeted marketing campaigns that resonate with audiences and foster brand loyalty.
• Exceptional communication skills for effective interaction with internal and external teams, key stakeholders, and business leaders.
• Strong organizational, presentation, and project management skills to handle multiple priorities and deadlines in a dynamic environment.
• Ability to build respectful, collaborative professional relationships and work effectively both independently and as part of a team.
• Understanding of agile marketing principles, with a focus on high-value projects and continuous improvement.
• Creative thinking and effective problem-solving skills.
• Highly motivated and self-driven, with a strong ability to multitask and contribute to team and organizational growth.

Physical Demands

While performing general office duties, the employee is regularly required to sit, stand, and walk, including the use of stairs. Other demands include effective communication through talking, listening, and reading, the ability to lift light objects (less than 25 lbs), and the use of standard office equipment such as computers, printers, and phones. Occasional bending, twisting, or stooping may be required to access cabinets or files.

Work Environment

The office environment is fast-paced, collaborative, and goal-driven. Employees must be adaptable and willing to work as needed, which may include occasionally working extended hours based on company or departmental needs, project requirements, or customer demands.If you are interested in applying for this position and require special assistance or accommodations, please contact our Human Resources department at (321) 218-2473 or HR@orion180.com.Orion180 is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.