Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: San Antonio, TX - 100% onsite

Job Summary:

We are seeking a skilled Digital Marketing Campaign Specialist to support end-to-end marketing campaign execution. This role requires a combination of technical expertise and marketing savvy to enhance engagement and optimize the effectiveness of our digital campaigns. You’ll leverage HTML/CSS coding, data-driven insights, and campaign management tools to create impactful communications that reach and resonate with target audiences.

Key Responsibilities:

• Execute and support digital marketing campaigns, including HTML/CSS coding, audience segmentation, quality assurance, and deployment.
• Provide strategic recommendations to optimize campaign performance based on engagement data.
• Manage and report on digital campaign metrics to assess engagement and effectiveness across various audience segments.
• Develop email communications that ensure optimal message delivery, frequency, and impact for both marketing and real-time campaigns.
• Responsible for email HTML/CSS code, testing, scheduling, deployment, and managing deliverability and opt-outs.
• Maintain and update email templates, adhering to design principles and organizational branding standards.
• Support the organization’s digital marketing objectives and core values through any other assigned duties as needed.

Qualifications:

• Bachelor’s degree in Marketing, Business, Computer Science/Information Systems, or a related field.
• Minimum of 3 years of experience in digital marketing/email campaign execution, implementation, testing, analytics, and planning.
• Proficiency in HTML/CSS coding.
• Strong skills in editing, proofreading, and composition.
• Excellent organizational and project management abilities.
• Strong interpersonal skills, with the ability to interact professionally with internal and external stakeholders at all levels.

Preferred Qualifications:

• Familiarity with Salesforce Marketing Cloud, Salesforce Data Cloud, or similar email/data automation platforms.
• Knowledge of digital marketing analytics and experience with sales data interpretation.
• Working knowledge of SQL, including multi-table joins, grouping, aggregation, common table expressions, and conditional filters.
• Exceptional attention to detail and the ability to manage multiple projects simultaneously under tight deadlines.