Digital Marketing Specialist

What You Will Do:

• Supports marketing campaign execution from start to finish, including responsive HTML/CSS coding, audience build, business approval, quality assurance, and deployment.
• Provides campaign improvement recommendations based on data.
• Builds, executes and reports campaign engagement of digital campaigns targeted to multiple audiences and segments.
• Helps provide the best marketing communication tactics by optimizing message and frequency for our marketing and real-time campaigns.
• Ensures messaging is clearly conveyed and delivered properly to target audiences. Responsible for HTML/CSS email code, testing, scheduling/sending, reporting metrics, and managing deliverability and opt-outs.
• Maintains and makes updates as necessary to existing email templates using email design principles in line with client branding.
• Completes any other job-related duties needed to help drive to the organization's digital marketing vision, purpose, and abide by our core values.

What We Require:

• Bachelor’s degree in marketing, Business, Computer Science/Information Systems, or related field.
• Minimum three (3) years of experience in digital marketing/email campaign execution, implementation, testing, analytics and planning.
• HTML/CSS coding experience.
• Strong editing, proofreading and composition skills.
• Excellent organizational and project management skills.
• Strong interpersonal skills with the ability to communicate and work with all levels of internal and external contacts in a professional manner.