Forsyth Barnes is hiring: Sr Director, Media in Orlando

Perm Job Alert Title: Snr Director, Media Location: Florida - Hybrid Industry: Travel Salary: Up to $200,000 + Benefits Contact: Benjamin.kitt@forsythbarnes.com Brief Overview: Forsyth Barnes have partnered with one of the leading travel companies in the world who are looking for a Senior Director of Media to be the first in-house hire for this department. This role requires a strategic thinker with a deep understanding of digital and traditional marketing channels. They must hold every dollar - regardless of where it's spent - accountable for delivering relevance to audiences and revenue to brands. This role owns the advertising lifecycle, including audience understanding, media planning, creative testing, media buying, and optimization. Responsibilities: Manage external media agency to efficiently deploy media budget to maximize ROI and revenue. Develop and implement a comprehensive performance media strategy aligned with the company's business goals and objectives. Create advertising strategies across channels (search, display, social, TV, etc.) and the stages of the funnel to improve brand and campaign health. Oversee the planning, execution, and optimization of performance media campaigns across channels (search, display, social, TV, etc.) and the stages of the funnel to improve brand and campaign health. Monitor spending, track performance, and adjust strategies as needed to stay within budget and achieve financial goals. Prove paid media's yield by verifying its revenue impact and holding it accountable to reasonably aggressive acquisition and retention goals. Analyze campaign performance metrics and generate comprehensive reports to assess effectiveness and ROI. Present insights and recommendations to senior leadership and stakeholders to guide strategic decision-making. Requirements: Must have exceptional analytical skills. Proven experience in defining and executing performance media strategy. Previous responsibility for large media budgets ($50MM +). Ideally come from a travel or hospitality background. Experience of managing an agency and/or been part of a media agency in the sector. If you're interested, please apply by emailing me with a copy of your most up-to-date CV, your current availability, and salary expectations. #J-18808-Ljbffr