Sharp Decisions is hiring: Paid Media Associate in New York

Title - Paid Media Associate

Location - HYBRID - ONSITE TUES, WEDS, THURS. 1211 AVE OF AMERICAS, NY, NY 10036

Contract - Contract to Hire for 5 months

Pay - $30.00/HR

Must - Google Campaign Manager 360.

Paid Media Associate

Seeking an experienced Paid Media Associate who is passionate about quality journalism. The role will support the Martech and Paid Media teams across multiple campaigns from strategic planning, execution, trafficking, optimization and analysis of digital marketing campaigns globally. The ideal candidate will have experience in building and trafficking both brand- focused and conversion-driving campaigns on Meta, Google, Twitter, LinkedIn, Pinterest, and DSP platforms via Google Campaign Manager 360.

You Will:

• Assist with implementing and managing digital media campaigns, including project timelines, creative asset management, cross-platform taxonomy, and creation of ad serving tags.
• Collaborate with internal teams and external partners to facilitate the flow of creative assets, copy, and other campaign components.
• Conduct thorough quality checks on marketing materials to ensure accuracy, consistency, and alignment with brand guidelines.
• Work cross-functionally to ensure tracking standards, taxonomy, and conventions are upheld across teams.
• Troubleshoot and resolve any issues that arise during the campaign execution process.
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
• Assist with tag management across media platforms, focusing on Google conversion tags and QA of media tags across campaigns.
• Demonstrate diligence, attention to detail, and adherence to campaign goals.

Requirements:

• 2+ years' experience in Martech/trafficking/digital media.
• Experience with Google Campaign Manager 360.
• Familiarity with onboarding new media & marketing technology platforms, including media site tag implementation, click tracking integration, etc.
• Hands-on experience with building, trafficking, and managing digital media campaigns.
• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships to achieve success.
• Excellent time management skills and the ability to work effectively in a fast-paced environment.
• A fundamental understanding of media channels and proficiency in their corresponding ad managers.
• High attention to detail and adherence to budgets are a must.
• Strong understanding of key paid media KPIs, analysis and reporting