Social Media Manager Job at Burnett Specialists in Houston

We are seeking a Social Media Manager with a strong background in non-profit marketing and communications to lead and implement the organization’s marketing strategy. This role will work closely with the President & CEO and the Office Director to oversee Marketing, Communications, Social Media, Public Relations, and Volunteer Management to enhance visibility, engagement, and community involvement.

Responsibilities

• Develop and execute a social media strategy to grow followers across Facebook, Instagram, LinkedIn, and Twitter.
• Maintain the organization’s website by updating event photos, managing the press room, and posting blog updates.
• Highlight sponsors, donors, and volunteers on social media and the website.
• Develop and implement the organization’s marketing, communications, and public relations strategy.
• Create and manage the marketing calendar for key campaigns and initiatives.
• Oversee internal and external communications, including press releases and media alerts.
• Pitch stories to media outlets (TV, radio, digital, editorial) to generate coverage.
• Write talking points, speeches, and editorial content for the President & CEO.
• Create and distribute daily success stories via newsletters, eBlasts, and social media.
• Assist with organizing press conferences and public events.
• Manage the President & CEO’s social media presence to enhance visibility and engagement.
• Produce newsletters, eBlasts, and editorial pieces for online and print.
• Create engaging social media graphics, videos, and captions.
• Develop and execute monthly eBlasts focusing on events, community involvement, and milestones.
• Manage event marketing including invitations, programs, and event collateral.
• Collaborate with videographers and photographers to document events.
• Oversee post-event media coverage, including photos, thank-you notes, and press materials.
• Assist the President & CEO with media interactions during events.

Qualifications

• 3-5 years of experience in marketing and communications, preferably in a non-profit setting.
• Exceptional writing, editing, and proofreading skills.
• Proficient in Microsoft Office, graphic design software, and WordPress.
• Solid understanding of social media platforms and best practices.
• Proven ability to create and execute marketing plans and communicate effectively.
• Self-motivated, creative, and able to work collaboratively in a fast-paced, multi-tasking environment.
• Professional demeanor and ability to represent the organization with integrity.