Vice President, Paid Media Job at Confidential in New York City
Confidential, New York City, NY, United States
Vice President, Paid Media
About the Company
Premier media company with influential print, digital, & video brands
Industry
Internet
Type
Privately Held
Founded
1909
Employees
5001-10,000
Categories
- Publishing
- Media
- Entertainment & Recreation
- Books and Graphic Novels
- Media & Entertainment
- News & Media
- Fashion
- Arts & Culture
- Film
- Advertising
- Advertising Management
- Content Management
- Video Creation
- TV Production
- Film & TV Production
- Marketing
- Branding
- Publishers
- Broadcasting
- Information
- Internet
- Web Search
- Web & Client Portals
About the Role
The Company is in search of a Vice President of Digital Media to lead the strategic development and execution of paid media initiatives. The successful candidate will be responsible for driving consumer acquisition and monetization across various digital platforms, with a focus on subscription, commerce, and box continuity businesses. Candidates for the VP of Digital Media position at the company should have a Bachelor's degree in a relevant field, with an MBA or advanced degree preferred. A proven track record in developing and executing successful paid media strategies, strong presentation skills, and experience with affiliate, e-commerce, and subscription marketing are required. This role requires a seasoned professional with a minimum of 10 years' experience in digital marketing, particularly in paid media, and at least 5 years' in a leadership capacity. The VP will be tasked with building and optimizing paid digital strategies, establishing revenue goals, and managing a team of paid media experts. Proficiency in performance media buy management, diverse ad format media buying, and a strong analytical background are essential. The role also involves close collaboration with senior leadership, marketing, audience development, analytics, and data teams to align paid media efforts with consumer business goals.
Hiring Manager Title
SVP Consumer Growth and Product Marketing, SVP Global Consumer Revenue, SVP Commerce, Global VP Data Products, and VP Data Solutions, Engineering, and VP, Audience Strategy
Travel Percent
Less than 10%
Functions
- Marketing