Senior Social Media Manager Job at US HealthConnect, Inc. in Fort Washington

Looking for a forward-thinking, fast-paced, innovative, and fun work environment where you can grow your career? We are seeking a Senior Social Media Manager who brings expertise in strategic content and a passion for engaging healthcare audiences. This position will oversee the creation and execution of social media strategies across all subsidiaries of US HealthConnect.

The ideal candidate will lead the social media strategy, driving content creation and audience engagement across multiple platforms. This role will collaborate with the marketing team and key stakeholders to ensure the social media strategy aligns with business goals. This person should have a keen understanding of social media trends as well as the ability to execute on unique and creative campaigns that will resonate with healthcare professionals.

What a day in the life of Senior Social Media Manager looks like:

• Oversee all social media accounts across all USH subsidiaries.
• Develop and oversee comprehensive social media strategies tailored to engage physician audiences across many medical specialties.
• Create data-driven social media solutions that align with our client’s goals.
• Design and implement social media campaigns from idea generation, to development, content creation, scheduling, and analyzing data.
• Lead content planning and coordinate with design, copy, and video teams to produce engaging, platform-specific content that aligns with each medical specialty.
• Utilize a range of media formats—text, graphics, video, and interactive content—to drive engagement and increase reach on platforms like LinkedIn, X, Facebook, and Instagram. An additional strategy should be utilized for Instagram Stories to gain feedback and engage the audience.
• Engage actively with followers to foster a community of healthcare professionals, respond to comments and inquiries, and encourage interaction with our content.
• Use data-driven insights to identify audience behaviors and adjust strategies to boost engagement and growth.
• Monitor campaign performance, analyze engagement metrics, and provide regular reports to key stakeholders.
• Use analytics to optimize content, targeting, and campaign timing, ensuring maximum ROI and alignment with overall marketing goals.
• Stay informed about social media trends, algorithm changes, and best practices within the medical and healthcare sectors.
• Regularly research and implement new tools, platforms, and content strategies to keep our social media presence competitive and innovative.
• Mentor and manage the social media team, fostering a culture of continuous improvement and professional development.

What we expect from qualified candidates:

• Bachelor’s degree (B.S.) or equivalent.
• Ability to work in a hybrid capacity with on location at our Fort Washington, PA office
• 5+ years of social media experience, with at least 2 years in a strategic or leadership role, ideally in medical, healthcare, or education sectors.
• Strong knowledge of social media platforms and social scheduling tools.
• Excellent writing, editing, communication, and project management skills.
• Proven track record in developing and executing successful social media campaigns targeted at professional audiences that deliver results.
• Experience in building an engaged community on social.
• Ability to grasp future trends in social media and act proactively.
• Strong creative skills for contributing new and innovative ideas.
• Strong analytical skills.
• Ability to be flexible and work independently while working in a fast-paced environment.
• Experience leading and managing a Social Media team.

What qualified candidates can expect:

Along with a competitive salary and benefits package, this company offers a modern working environment that supports work/life balance. We value hard work and a positive, can-do attitude, and in return, fosters a fun, friendly, and team-oriented culture.

Interested? Please submit your resume and salary requirements. Submissions without salary requirements will not be considered. No phone calls please.