Lewis Social Media Manager Job at Lewis Auto Group in Fayetteville

Lewis Automotive Group is focused on creating an amazing work environment for our employees because we realize that they are our greatest asset! Over the years our employees have helped us become the proud recipients of a range of awards and exclusive benchmarks. If you are looking for an opportunity with excellent career growth while working for a company that is dedicated to their employees, then join our team and help us grow to the next level!

Job brief

The primary goal of the Social Media Manager is to maintain all dealership websites, feeds, blogs and online galleries. To be successful in the role of Social Media Manager one must have the product knowledge, professionalism and empathy that customers look for.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.

Social Media Manager - Essential Duties

• Knows and implements dealership policies and procedures.
• Ensures relevant content on all social media.
• Monitor customer comments and feedback and ensure reputation management policies are in place.
• Attends all sales and service meetings to gather information on daily, weekly and monthly customer goals.
• Stays informed on all department specials and incentives and ensures that expired offers are promptly removed from sites.
• Plans weekly and monthly enthusiasm events and employee team-building events and places on proper media platform.
• Works with all departments and outside media to ensure proper placement on sites.
• Is proactive in looking for opportunities to promote dealership awareness and community involvement on social media sites.
• Participates in community activities with product knowledge and informational sessions.
• Using social media marketing tools to create and maintain the company's brand
• Working with marketing professionals to develop social media marketing campaigns
• Interacting with customers and other stakeholders via the company's social media accounts
• Analyzing the company's digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Researching social media trends and informing management of changes that are relevant to the company's marketing activities
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs
• Other tasks as assigned.

• Bachelor's degree in internet marketing, journalism or a related field
• Two plus years' experience in sales, advertising, customer service or public relations
• Experience in using social media for marketing purposes
• Strong knowledge of SEO, keyword search and Google analytics
• Experience managing and maintaining a website

• 4+ years professional experience in social media, brand/personality management, Automotive community focused
• Ability to multi-task, focus on priorities and maintain attention to detail
• Strong organizational and time management skills
• Problem solving skills
• Self-motivated, with the ability to work in teams and build good working relationships
• Excellent interpersonal skills and follow-up skills
• Proficient with analytics tools (Google Analytics, Facebook Analytics, etc.)
• An ability to recognize good design and maintain a consistent aesthetic

• Health Insurance
• Supplemental benefits such as short term and long-term disability and life insurance
• 401 (K) with match
• Paid Vacation
• Fun company events!