OluKai-Kaenon-melin-Roark is hiring: OluKai Social Media Specialist in Irvine

Salary: $67,000 - $79,000 annually

Who We Are:

At OluKai, we build premium products for the ocean lifestyle. Our footwear is created using the highest quality materials and crafted into beautiful, functional and incredibly comfortable designs that reflect the spirit of the ocean lifestyle we all enjoy.

We are committed to creating quality products for our customers while leaving the smallest footprint possible on the planet. Our company philosophy is to be environmentally responsible as manufacturers and to pledge OluKai to actively support and work for a clean environment and a better quality of life.

Our customers and staff embody the connection that exists between people and the ocean, it is our Culture. We want to build a team of individuals who embrace this culture, and have a passion for providing premium products and service to our customers.

 

At OluKai we exist to connect the world through aloha, one step at a time. We make high quality footwear for life in, on, and around the water and people who lead an active lifestyle. We are building a community of like-minded individuals who want to help spread aloha through our actions, relationships and stories. The OluKai brand is based on storytelling. And as a brand inspired by Hawaiʻi much of that story comes from the Islands. Celebrating, honoring the culture, the beauty and the people of the islands has given our brand a sense of purpose and meaning beyond just making great footwear for us and our loyalists.

 

About The Role:

Social channels are a great avenue for OluKai to connect with existing and find new customers. The scale and demographics of the channels make this role key to the future success of the OluKai brand and direct to consumer effort. This job is responsible for the care and feeding of all of our customers and potential customers who connect with us on social media channels. The job is a healthy mix of community management and customer service with some platform management and posting responsibilities.

 

Responsibilities include but are not limited to:

• Social Execution
  • Managing posting schedule on Instagram, TikTok, Facebook, YouTube Shorts, Twitter, LinkedIn and any other channels we feel are appropriate.
    • Varying content by what’s working best on each channel.
    • Added stories, Reels content as needed.
    • Briefing in creative content as needed.
  • Leverage Sprout and native posting to post content regularly that helps our brand/ channels garner engagement.
  • Maintain a pulse on what’s current and topical within the social world to make recommendations on content, product. and surface up any trends and opportunities.
  • Work with manager to achieve channel KPI’s such as follower growth, engagement, response time, video views, etc.
  • Work with manager to brainstorm content specific to the social channels.
  • Write creative briefs for creative team to develop/ create specific social content – brand and product relevant.
• Topical & Influencer Engagement
  • Work with Content and Community Manager to build creator and influencer network.
  • Be on the look-out for brand appropriate content with the mindset to engage with it as a way to broaden the brands voice in social channels.
  • Mine the platforms for social influencers and advocates of the brand we should be working closer with.
  • Perform outreach activities and respond to inbound requests, including developing and maintaining relationships with key bloggers, influencers and other media. Leverage those relationships and opportunities where appropriate (i.e – talent for potential shoots, blog contributors, etc.).
  • Maintain an OluKai relevant calendar of events – both internal and topical to our consumers.
• Marketing Department
  • Engage in marketing meetings, brainstorms, and activations.
  • Ensure backgrounds, links, etc. are all actively maintained and updated.
  • Promo orders and other marketing tasks as needed.
  • Establish weekly meeting to review past weeks performance and upcoming post with marketing and creative team.
  • Active engagement in go to market process/ product launches.
• Analytics and Reporting
  • Weekly social media report distribution to the internal team.
  • Analyze sentiment on the channel to ensure it’s positive.
    • Report back on trends and changes in sentiment and possible solutions to customer dissatisfaction.
  • Note most engaging posts to help build trend and awareness of what’s performing versus what’s not.
• Community Management
  • This job oversees a remote customer support person who is responsible for monitoring our social channels to respond to customer inquiries, requests and customer service questions.
    • Their KPIs - Responding within 24 hrs. to 80% of consumer comments, questions, feedback on both paid and organic posts.
    • Migrating all wall posts/ comments to direct message and email channels to solve consumer concerns, inquiries, while still responding to posts publicly to ensure community awareness.
      
•  Other responsibilities as assigned.

 

In this role on our team, we are looking for someone who is:

• A highly personable and connected person who thrives in social settings.
• Highly creative and capable of wearing many hats.
• Understands social currency.
• Able to represent the brand ethos, mission, vision, and values in every interaction.
• A highly motivated self-starter who requires little to no day-to-day direction.
• Able to partner with marketing team to meet and exceed traffic and revenue goals.
• Able to run simultaneous projects effectively.
• Passionate about excellence in all that they do and always seeking ways to improve, learn, grow, and innovate.
• Passionate about living a healthy lifestyle and an active participant in outdoor sports, fitness and travel related activities with an interest in helping others.
• Is willing to go above and beyond what is asked to ensure success.

 

Requirements and Qualifications:

• 3-4 years of past experience working for a brand or agency in a social media capacity.
• Bachelor's degree in a related field required.
• Effective presentation of information and strong verbal and written communication skills.
• Prefer strong knowledge of lifestyle/ footwear market.

Knowledge, Skills, and Abilities Required:

• Strong organization, planning, time management, and communication skills.
• Prior experience managing social media channels for a brand is a plus.
• Prior experience using Sprout Social or other social media management tool is a plus.
• Ability to work independently, highly organized with clear and concise communication skills.
• Participation in team brainstorms, meetings, and go to market process.

 

Location & Office Structure: This is an in-office hybrid position, mandatory 4 days per week in office at our HQ Irvine, CA location with the option to work from home 1 day per week.  Subject to change without notice as per company guidelines.

 

Compensation: The salary range for this position is $67,000 to $79,000; salary is based on the experience that you bring to the position.

 

Benefits and Perks:

• Complimentary chef prepared breakfast and lunch provided Monday - Thursday
• Generous product gift program and all brand discounts
• Growth opportunities within the Archipelago family of brands: OluKai, Kaenon, Melin, Roark
• Company bonus program
• 5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
• Wellness program, including but not limited to in-office gym and group fitness classes
• Medical, Dental, Vision insurance in accordance with plan guidelines
• Company paid life insurance
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
• Paid beach and giveback days, bi annual team building events and other in person celebrations
• Work with talented and great people who share a love of the ocean lifestyle
• OluKai is a Certified B Corporation with paid company service days
• Dog friendly office
  
  

 

Archipelago Companies values a diverse, inclusive, and entrepreneurial workforce and culture, and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at hr@arch-cos.com. Archipelago will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.