Coefficient Health is hiring: Social Media Strategist, Pharma (Freelance) in New

We are seeking a Freelance Social Media Strategist for a 2-3 month engagement focused on developing a social media strategy and plan for a pharmaceutical client.
 

About Us

Based in New York City, and launched in early 2023, Coefficient Health is a full-service healthcare marketing agency designed to be more like the commercial leaders we partner with. In the pharmaceutical and biotech industries, we understand that driving change effectively requires expertise in more areas than ever and the ability to integrate that knowledge across teams.

The Role

This role requires a creative and strategic storyteller who has experience in healthcare communications with both HCP and patient focused social media, and who can critically evaluate brand plans to develop social strategies, drive social listening efforts, and develop insights related to performance analytics.

Responsibilities include, but are not limited to:

• Conduct thorough audits of current social media practices and performance
• Develop and implement comprehensive social media strategies (organic and paid) for Client projects and initiatives including platform specific approaches and content calendar 
• Drive social listening activities and efforts based on Client’s unique needs to develop thoughtful reports and analyses
• Work closely with various departments to ensure alignment and integration of social media initiatives, improving cross-functional collaboration
• Create insights based on Client project metrics to evaluate the success of social media activities and guide future strategies and help define key performance indicators
• Oversee and optimize paid social media campaigns across all social channels, and establish targeting profiles to ensure KPIs can be achieved

Qualifications:

• Must have proven work experience as a Content Strategist, Content Manager or similar role for healthcare advertising/medical communications agency
• In-depth knowledge of social platforms including but not limited to: Linkedin, X, Facebook, TikTok, Instagram, Reddit, YouTube
• Experience collaborating with cross agency teams
• Knowledge of Content Management Systems, like Sprout, Hootsuite, Khouros, Brandwatch
• Experience using social media for business including META Business Suite, X for Business, Linkedin, YouTube and Google ads
• Solid writing and editing skills in English
• Ability to work independently and track to deliverable milestones 
• Time-management skills
• Ability to engage team members as needed to review and provide input to work 
• 8-10 years experience working in pharma advertising required

Coefficient Health LLC. provides Equal Employment Opportunities to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally recognized protected basis under federal, state or local laws. The Company complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on the Company. Please inform our team if you need assistance completing this application or to otherwise participate in the application process.

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