Tinman Group LLC is hiring: Director of Digital Marketing Strategy (Mark My Word

THIS POSTING IS FOR OUR PORTFOLIO COMPANY:MARK MY WORDS MEDIAType: Full time, salaried employeeLocation: USA - Remote, except in-person attendance at semi-annual company offsitesWorking hours: Weekdays, 9am - 5pm ETOwn the marketing strategy powering 200+ local businesses. Build innovative optimization systems. Work with a Silicon Valley-caliber team. Shape the future of local lead generation while working remotely for a fast-growing agency.Requirements You will be automatically rejected if you don't meet all of the criteria below.8+ years of digital marketing experience with focus on local lead generationProven expertise in both paid and organic channels including Google Ads, LSAs, GMB, Local SEO, and paid socialStrong track record of building and optimizing multi-channel lead generation systemsExperience with analytics platforms and ability to build comprehensive tracking/reporting systemsDemonstrated success scaling lead generation campaigns across multiple similar businessesDeep understanding of local business marketing dynamics and lead quality optimizationDifferentiators The most important criteria when evaluating candidates for this position.Experience managing marketing strategy at scale (100+ similar businesses)Proven record of developing and implementing systematic optimization processesStrong analytics background with expertise in Google Analytics, Search Console, and GMB InsightsLocal service business expertise (contractors, lawyers, medical, etc.)Active thought leadership in digital marketing communitiesHistory of successful A/B testing and experimental designData-driven approach to conversion rate and lead quality optimizationBenefits2 weeks of PTO + 9 company holidays100% health insurance reimbursement up to $500CompanyMark My Words Media is a rapidly growing digital marketing agency, helping local businesses generate leads at scale. Led by former Apple and Facebook executives, we combine Silicon Valley's innovation mindset with deep local marketing expertise.Our difference? We empower our people. We reward initiative, embrace creative solutions, and encourage healthy debate. Top performers thrive here because they get the autonomy, resources, and support they need to push boundaries and drive real change.RoleThis is your chance to architect the marketing systems that power hundreds of local businesses. You'll have both the autonomy to shape our marketing approach and the resources to execute your vision.Perfect for someone who:Loves solving complex problems at scaleGets energized by data-driven optimizationWants to impact hundreds of small businessesIs ready to drive marketing innovationKey ResponsibilitiesStrategic Leadership. Define and evolve our marketing strategies across all channels (paid and organic) for each business vertical. Develop systematic approaches to campaign optimization that can scale across hundreds of clients.Performance Optimization Systems. Build and maintain comprehensive systems for monitoring campaign performance across channels. Develop early warning systems for identifying underperforming campaigns and methodologies for diagnosing issues.Testing & Innovation. Design and execute systematic tests to improve campaign performance. Stay current with digital marketing trends and evaluate new channels and tactics for potential inclusion in our marketing mix.Analytics & Reporting Develop robust tracking systems to measure campaign effectiveness. Create dashboards and reporting systems that provide actionable insights for campaign optimization.Best Practices Development. Document and standardize successful approaches for each business vertical. Create playbooks and processes that can be scaled across our client base.Cross-Channel Optimization. Understand the interplay between different marketing channels and optimize the overall marketing mix to maximize lead generation effectiveness.Industry Leadership. Stay deeply connected with the digital marketing community. Bring best practices and innovative approaches back to the company to maintain our competitive edge.When applying, the code word is: hopscotch
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