US PR Specialist Job at Roborock in Roseland

About this role:

• The primary responsibility of the PR manager will be designing a comprehensive online and offline communications strategy for Roborock with the goal of building its brand and visibility in America.
• Your responsibilities will encompass building the brand identity, leading and executing public relations campaigns, media planning, and the integration of both marketing and communications.

Your Responsibilities:

• Formulating and executing PR campaigns for the American market.

• Adapting global strategies to the American market to support global marketing goals.

• Aligning American communications strategies with global directions.

• Active media relations as well as identification, distribution and control of topics that are important for relevant media.

• Developing and executing American based product and brand-led initiatives.

• Revising and adapting communication strategies in line with changing market trends.

• Producing country specific content such as product leaflets, press releases, messaging documents, Q&A, event materials, interviews and other relevant communication documents.

• Monitoring and responding to press coverage and social media interactions to ensure a consistent positive reputation in America.

• Managing and working closely together with agencies on a country and regional level if needed.

Qualifications:

• Bachelor's degree and native in English.

• 3+ years of in-depth experience in communications and public relations.

• Interest in technology, robotics, and smart home technologies.

• Strong network within the editorial and technology press in America.

• Absolute team-player with intercultural competence and strong interpersonal skills to liaise with internal and external stakeholders.

• Independent individual, self-starter, able to self-motivate and work toward company goals without constant supervision and guidance.