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The primary responsibility of the PR manager will be designing a comprehensive online and offline communications strategy for Roborock with the goal of building its brand and visibility in America. Your responsibilities will encompass building the brand identity, leading and executing public relations campaigns, media planning, and the integration of both marketing and communications.

Responsibilities

• Formulating and executing PR campaigns for the American market.
• Active media relations as well as identification, distribution and control of topics that are important for relevant media.
• Developing and executing American based product and brand-led initiatives.
• Revising and adapting communication strategies in line with changing market trends.
• Producing country specific content such as product leaflets, press releases, messaging documents, Q&A, event materials, interviews and other relevant communication documents.
• Monitoring and responding to press coverage and social media interactions to ensure a consistent positive reputation in America.

Qualifications

• 3+ years of in-depth experience in communications and public relations.
• Interest in technology, robotics, and smart home technologies.
• Strong network within the editorial and technology press in America.
• Absolute team-player with intercultural competence and strong interpersonal skills to liaise with internal and external stakeholders.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Public Relations

Industries

Appliances, Electrical, and Electronics Manufacturing, Retail Appliances, Electrical, and Electronic Equipment, and Computers and Electronics Manufacturing