SEM/SEO Specialist Job at CAMP Digital in Edina

THIS IS AN 'IN OFFICE' POSITION LOCATED IN EDINA, MN. NO RELOCATION PACKAGE IS BEING OFFERED.

CAMP Digital SEM/SEO Specialists are the primary search strategists for their assigned client pod. They will work in close conjunction with their respective Search counterpart to implement defined strategies in Google Ads, Microsoft Ads, and on client websites. They will work & engage with clients and their respective Account Executive & Account Manager to synthesize daily, weekly, monthly & quarterly needs & goals for each client in their pod. SEM/SEO Specialists are expected to work closely with the Search Team at CAMP to share knowledge, understand best practices, and help complete department-wide projects. A deep understanding of the Google Ads platform and its capabilities is required to perform the duties of the SEM/SEO position. This includes a working knowledge of all the different Google Ads campaign types, bidding strategies, budget & reporting tools, conversion setup, and basic metrics like CTRs and conversion rates. SEM/SEO Specialists are also expected to have experience working with other industry-standard tools and programs, such as GA4, Google Search Console, Google Tag Manager, and DNI software.

The SEM/SEO Specialist is expected to bring innovative & pragmatic solutions to their assigned pod of clients which will entail executing research, developing recommendations, and meeting or exceeding KPI benchmarks. The SEM/SEO Specialist will assess market trends & review data inputs from both internal & third-party resources in coordination with their respective search counterpart. They are expected to be knowledge experts in both PPC & SEO best practices and will strive to implement such practices for their client portfolio. In addition, in an ever-changing industry, it is expected that you will be receptive to & explore new ideas that may lead to new opportunities to ensure CAMP Digital is at the forefront of paid search and SEO evolutions and the adoption of new tools and strategies.

Key Functional Areas of Responsibility

• Google Ads optimization, ads performance, and paid search strategy
• Client budget management and oversight
• Oversees and takes part in ad campaign setup, keyword research, ad copy, and assets to ensure optimal performance
•  Understand the importance of KPI’s and works to ensure they are met for paid search & organic progress & growth
• Monitoring market data for trends within the home services industry on a macro-scale
• Assessing third-party reports (such as Page Speed, Core Web Vitals, Screaming Frog, WhatConverts, etc) 
• Final quality assurance & approval on onboarded clients prior to going live & construction assistance
• Assigned projects, audits and/or individual tasks pertaining to advancing CAMP PPC & organic practices
• Other responsibilities as identified, defined & assigned.

Professional Competencies, Skills & Qualifications

• Minimum of 2 years proven Google Ads experience with a focus on lead generation and conversion rates
• Ability to identify, solve, and implement paid search (i.e Google, Microsoft) best practices including but not limited to keyword audits, ad copy creation, conversion implementation, and basic on page SEO optimizations
• Digital marketing experience and/or a bachelor’s degree in communication/marketing or related field a plus
• Demonstrated experience with search engine marketing & smart bidding strategies
• Must have a proven experience prioritizing and managing multiple ads and department projects (with varying levels of intricate details) simultaneously
• Ability to methodically use deductive reasoning techniques to reach specific, logical conclusions - both at a conceptual level and detail level
• Outstanding ability to think analyze results creatively and/or critically and be able to identify and resolve problems with a results-driven focus
• Must have a great attitude, a high-level of integrity, and self-motivation
• Ideal person will be tech savvy with an interest in digital marketing, be willing to put in the effort and have a strong desire to learn
• Google Tag Manager, GA4, SEMRush, Bing Ads & Google Search Console proficiency is a plus

Compensation

• Yearly salary:  $60K - $75K Dependant on qualifications

Benefits

• Health, dental, & vision insurance
• Life insurance
• 401(k) Match
• Health savings account
• Flexible spending account
• Generous paid time off
• Paid sick time
• Paid holidays
• Parental leave
• Employee assistance program
• Opportunities to advance your career
• Casual, dog-friendly work environment
• Free parking, snacks/beverages & frequent company sponsored lunches
• Collaborative work environment with endless learning opportunities

About CAMP Digital

CAMP Digital is a digital marketing agency for home services companies. Our award-winning SaaS platform along with our stellar customer service and consistent results, help home service businesses reach local customers and maximize their leads. Through cutting-edge advertising and web dev strategies, we provide the most advanced digital marketing solutions possible.

Simple. Effective. Fun.