Junction Creative Solutions is hiring: Digital Marketing Specialist (PPC & S

Junction Creative Solutions (Junction) is a strategic agency located in Marietta, GA. We are committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

This is a full-time on-site role for a Digital Marketing Specialist (SEO & PPC) located in Marietta, GA.

Qualifications

• Desired Education: Bachelor’s Degree in the following fields Marketing, Journalism, Communications, Information Systems, Business, Statistics, or other related field
• 3-4 Years in a related role
• Hands on experience implementing off-page SEO, generating backlinks, and managing outreach campaigns.
• Experience with on-page SEO/Technical SEO/Local SEO
• Experience with Google Ads & Ad Management
• Knowledge and experience with social media ad management
• Knowledge and competency with Google Analytics
• Ability to communicate effective with team members and clients
• Excellent organizational skills and attention to detail
• Effective at time management in a fast-paced environment

Responsibilities

• Collaborate with the Junction team and clients ensuring that all work is being completed as outlined in the client agreement
• Manage all aspects of SEO and PPC campaigns for clients across industry
• Execute Off-Page SEO campaigns to generate backlinks
• Execute On Page SEO optimization for client website projects
• Perform keyword research for both SEO and PPC campaigns
• Analyze competitors’ websites, current online marketing initiatives, and overall goals
• Create and manage effective paid search ad campaigns
• Manage significant paid search budgets on top tier search engines (Google & Bing)
• Prepare monthly campaign reports (PPC and SEO)
• Optimize web content for keywords related to customer products and services
• Analyze and Correct technical issues on the backend of websites
• Perform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO)
• Report to the Director, Digital Marketing