Digital Marketing Specialist (PPC & SEO)

Junction Creative Solutions (Junction) is a strategic agency located in Marietta, GA. We are committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency. This is a full-time on-site role for a Digital Marketing Specialist (SEO & PPC) located in Marietta, GA. Qualifications Desired Education : Bachelor’s Degree in the following fields Marketing, Journalism, Communications, Information Systems, Business, Statistics, or other related field 3-4 Years in a related role Hands on experience implementing off-page SEO, generating backlinks, and managing outreach campaigns. Experience with on-page SEO/Technical SEO/Local SEO Experience with Google Ads & Ad Management Knowledge and experience with social media ad management Knowledge and competency with Google Analytics Ability to communicate effective with team members and clients Excellent organizational skills and attention to detail Effective at time management in a fast-paced environment Responsibilities Collaborate with the Junction team and clients ensuring that all work is being completed as outlined in the client agreement Manage all aspects of SEO and PPC campaigns for clients across industry Execute Off-Page SEO campaigns to generate backlinks Execute On Page SEO optimization for client website projects Perform keyword research for both SEO and PPC campaigns Analyze competitors’ websites, current online marketing initiatives, and overall goals Create and manage effective paid search ad campaigns Manage significant paid search budgets on top tier search engines (Google & Bing) Prepare monthly campaign reports (PPC and SEO) Optimize web content for keywords related to customer products and services Analyze and Correct technical issues on the backend of websites Perform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO) Report to the Director, Digital Marketing