JND
[Hybrid] Integrated Marketing Manager - SEO (13806-3) Job at JND in Ridgefield P
JND, Ridgefield Park, NJ, United States
Position Overview
Job Title: Integrated Marketing Manager - SEO
Job Type: Regular Full-Time, Hourly
Bachelor's degree in relevant field or equivalent experience required.
4-6 years customer service related experience required. Must have some experience from a large company.
Location
Berkeley Heights, NJ
Monday – Thursday being in office, with Friday remote
Compensation
$51/hr
Benefits
Medical Insurance (Health, Dental & Vision)
401(k) with Company Match
Paid Time Off
H1B/Green Card Sponsorship for qualified employee
Hands-on experience at global industry leader Samsung
Opportunities for career advancement
Top Skills
Digital Marketing Analytics
SEO
Ecommerce
Years of Experience: 4-6 years
Position Overview
The SEO Manager role will be an SEO subject matter expert, strong project manager, task-master, and excel wiz supporting the day-to-day tasks on Samsung’s Home Entertainment (HE) – Integrated Marketing (IM) division, which supports TV, Audio and Memory business, reporting to the Head of SEO. We are looking for a doer; someone to dive in and complete many ongoing parallel tasks. The SEO manager will be responsible for completing various tasks on time meeting a high-quality standard, including creating SEO reports, conducting keyword research, submitting and managing SEO Jira tickets, writing and QA’ing metadata and schema content provided by agencies, assessing EOL URLs for 301/410, assessing and fixing canonical tags, 301s, and other site health issues.
S/he will build relationships with cross-functional teams and agencies, and aid in planning and implementing best in class SEO strategy with focus on organic growth. This position is part of a fast-paced, dynamic digital team responsible for a growing business. Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment.
PRIMARY RESPONSIBILITIES
Manage day-to-day SEO communications roadmap and execution across all Home Entertainment categories.
Keyword research and managing a pillar cluster strategy
Create and review blog article briefs and content to ensure optimum SEO optimization
Writing SEO-optimized metadata and QAing metadata provided by agencies
Submitting and managing Jira tickets to completion
Coordinate inputs from Corporate Marketing and Headquarters and prioritize within HE’s existing roadmap
QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking
Provide analysis on effectiveness of tactics and activations
Understand key product reason to buy and features between models
Partner with agency and digital / s.com team
Manage agency outputs for SEO including ensuring content aligns to brief, is measurable and actioned in a timely manner
Partner with Digital team members to understand workstreams for S.COM, social, PR and paid media to ensure cohesive messaging and best landing experiences for email communications.
Experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners
Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions
Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape
REQUIRED SKILLS:
Stellar project management skills, including ability to complete multiple parallel tasks on time with high quality standards
Effective analytical, critical thinking and quantitative problem-solving abilities
Self-starter with desire to learn and contribute
Great collaborator and strong communication skills
Planning & organization to manage multiple campaigns and work streams at one time
Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
Knowledge of SEO principals and best practices as well as basic understanding of SEMrush, BrightEdge, Screaming Frog, JIRA/Confluence and other SEO management systems
High proficiency of Microsoft Office, especially Excel, is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)
REQUIRED EXPERIENCE:
4-6 years-experience within eCommerce or Digital Marketing
Experience using SEO systems to analyze results: SEMrush, BrightEdge, Adobe Analytics
Fundamental understanding of SEO functionality to drive optimal results
Must have strong skills in strategy, planning, marketing and project management
Keep abreast of best practices and new tools to ensure maximum productivity
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