TV Entertainment & USG Marketing, Communications & Brand Strategy Intern

Company Description

See yourself at NBCU! Be a part of our intern community, a diverse group of curious and passionate trailblazers who we believe are the future of our industry. 

The NBCUniversal Internship Program allows students to unlock their potential by contributing to big projects in meaningful ways that matter. To thrive as an NBCU intern, you are ready to bring your passion for media, entertainment, and technology along with your desire to learn each day. 

In addition to all of our internships being paid, we will also offer the following for our Summer 2025 interns:   

• Paid company holidays for full-time interns.  
• Robust networking, learning and development opportunities.
• Complimentary Peacock subscription during your internship.
• Free admission to Universal Parks to use during your internship.
• Access to mental health resources including counseling sessions.
• Financial assistance to offset expenses for transportation and housing may be available on a needs-based basis for eligible in-person interns. More details about eligibility for this assistance will be provided at the time of offer.  

Universal City:

At our Universal City office interns will have access to the NBCUCommutes program, which provides fully subsidized transit passes to full-time lower lot employees, good for unlimited rides on all Metro bus and rail, such as the Metro Red Line.

Summer 2025 Recruitment Timeline:  

November 4 – December 6: Applications Open (may close early due to applicant volume) 

Mid November – Late December: First round video interviews  

Mid – Late January: Second round interviews 

Late January – February: Selected candidates receive offers 

 

Job Description

Summer 2025 Internship Program:

• Applications Close: December 6th at 11:59pm ET. Pro Tip: Submit your application as soon as possible – applications could close earlier due to applicant volume!
• Program Dates: June 2 – August 8, 2025
• Time Commitment: 40 hours per week. Exact schedule to be determined based on business need. 
• Format: Opportunities listed will require an intern to work from Universal City, CA.

To Apply:

• Submit a one-page resume that outlines your work experience, accomplishments, and your graduation month and year.
• Submit a cover letter that highlights your passion for NBCUniversal, the locations (listed below) you are open to for internships, and your top areas of interest (opportunities listed below).
• Upload a transcript (unofficial transcripts are fine) that confirms your status as an actively enrolled student in a degree-granting program.
   

The Entertainment Group develops and schedules the network’s primetime, late-night, and daytime entertainment programming, including USA, SYFY, Bravo, E!, Oxygen, and Universal Kids. NBC’s quality programs and balanced line-up have earned the network critical acclaim, numerous awards and ratings success, including most recently winning the traditional September-to-May season in primetime’s key demo, marking the network’s third win in four years. NBC has earned more Emmy Awards than any network in television history.

Universal Studio Group (USG) encompasses NBCUniversal’s television production studios: Universal Television (UTV), Universal Content Productions (UCP), NBCUniversal International Studio, and Universal Television Alternative Studio (UTAS). USG produces over 100 scripted and unscripted series across multiple countries around the globe for buyers in broadcast, cable, and streaming. Network partners include NBC, Peacock, Netflix, Amazon, Hulu, Apple, HBO, BBC, ITV, Channel 4, CTV, ABC, FOX, and ABC among many others.   

Areas of placement may include, but are not limited to:
 

• Entertainment Communications:  Support communications efforts by maintaining and updating press lists, preparing for press junkets, monitoring press breaks and compiling clip packets, researching media outlets & contacts, and compiling coverage reports, draft tune-ins, assist with press releases and various writing assignments/research projects. Opportunities may be in scripted and/or unscripted communications
• E! News Social Commerce: Create lifestyle and shoppable social videos, posts and stories for E! Insider, E! News and Kards Katch Up TikTok, Instagram, Twitter, Facebook, Threads and YouTube Shorts, source and repost influencer and celebrity posts, Reels and TikToks related to fashion, beauty, wellness, fitness, travel, home, and relevant pop culture topics, write both assigned and self-pitched commerce articles to correspond with influencer collabs, fashion, beauty, wellness, fitness, travel, home and relevant pop culture topics  
• Entertainment Communications- Strategic & Scripted: Compiling coverage reports, raves, and round ups, helping with daily newsletters, creating itineraries, pulling clips, researching media outlets and reporters as well as other topics, brainstorming and presenting ideas, working in-person events including junkets, red carpets and press roundtables, attending team meetings  
• Live Events & Specials: Research and share knowledge of current events and trends in the pop culture zeitgeist as they relate to organizational objectives for the team, assist Live Events team with show lead-up materials, day of event needs, and post-show recaps, including collecting content links, competitive outlet research, screen recordings, etc, assist with administrative tasks and projects as needed. This is an exciting opportunity for anyone interested in learning more about live events and the hard-work it takes to put a show together behind the scenes
• NBC Marketing & Brand Strategy: The Marketing and Brand Strategy team communicates with all departments to build strategies and marketing campaigns for NBC Entertainment primetime and late-night programming, in addition to leading promotional activations. The marketing intern will support the brand team throughout these processes, partake in weekly trainings, attend meetings and assist in daily tasks to understand brand’s role throughout a show’s lifecycle 
• Social Marketing- Bravo & E!: Intern will Identify moments from our series in advance of airing to be clipped for social use, monitor social sentiment on behalf of the networks, write and edit compelling social media copy and schedule content to be dispersed through E! and Bravo social media
• USG Marketing & Awards: Ideating and producing social media content for studio and brand handles, supporting the awards team through research, asset management, and administrative duties, updating and tracking department documents for overall campaign timelines, reading scripts and summarizing for brand guidelines, brainstorming and presenting ideas (e.g., campaign opportunities, social media initiatives, marketing creative, etc., and more
• USG Publicity & Corporate Communications: Intern will support the team across series publicity, talent relations and corporate communications initiatives. Duties include, but are not limited to brainstorming and presenting ideas for talent relations/gifting, editorial and press opportunities, speaking engagements, etc., assisting publicists during in-person press opportunities (shoots, junkets, interviews, etc.), compiling comprehensive coverage reports for senior executives and flag breaking news, researching media outlets/contacts and maintaining the team’s master contact data base, auditing critical team documents and reviewing releases/external announcements, and more

 

Entertainment Decision Science opportunities include:

• Broadcast & Cable Entertainment Content Analytics: The internship will provide an overview of the broadcast and cable entertainment landscape/programming, focusing on NBC, USA, Bravo, SYFY, E!, Oxygen True Crime, and Universal Kids. The internship will offer in-depth training on TV ratings and audience research, including involvement in various cross-platform projects, and ownership over various weekly and daily reporting. Interns will create custom reports to track internal performance, the competitive landscape, and industry trends; work with linear and Peacock / streaming data, using multiple audience measurement tools and dashboards including Nielsen and NBCU proprietary research  
• Digital, Social & Streaming Content Analytics: The intern will have the opportunity to bring together, analyse, and interpret digital data to generate reports and dashboards for the E! News and NBCU Syndication business, learn and use multiple analytics tools to help E! News and NBCU Syndication titles grow their digital and social platforms; work closely with the editorial and social teams across both the E! News business and individual NBCU Syndicated titles to generate insights and guide the digital strategy while maintaining a pulse on the quickly developing news cycle within the entertainment pop news and talk show landscape, and more

Qualifications

Basic Requirements:

• Must be actively enrolled in a degree-granting program at an accredited institution during the entire duration of the program (June 2025 through August 2025). May 2025 graduates are not eligible for our Summer 2025 Internship Program.
• Current class standing of sophomore or above (30 credits).
• Must be presently authorized to work for any employer in the United States and must not require work visa sponsorship from NBCUniversal now or in the future to retain authorization to work in the United States.
• Must be willing to work in Universal City, CA.

For further clarification, candidates currently on any student or exchange visa (e.g. F-1 CPT, F-1 OPT, J-1, M-1) are not eligible to apply unless they will be able to change or adjust to another status that grants work authorization without NBCUniversal sponsorship.

NBCUniversal is an E-Verify company, requiring all employees to have an active Social Security number. Any candidate receiving an internship offer must complete I-9 form with Social Security number within 3 days of hire.  

Desired Characteristics:

• Students with class standing of junior or above preferred.
• Cumulative GPA of 3.0 or above.
• Previous public relations experience is a plus, but not required. 
• Familiarity with Muck Rack, Cision, and Google Alerts a plus, but not required.
• Knowledge of TV Ratings, Nielsen, or data visualization tools like Tableau preferred.
• Affinity for numbers & ability to digest large data sets - especially with ratings and viewership data.
• Proficiency in Microsoft PowerPoint, Excel, and Word. 
• Ability to write clean copy quickly and efficiently. 
• Experience creating content for various social media platforms.  
• Ability to multitask, highly organized, and strong attention to detail. 

 

The hourly rate for undergraduate student interns is $17.50.

The hourly rate for Decision Sciences undergraduate student interns is $30.00.

The hourly rate for Decision Sciences graduate student interns is $35.00.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

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