The University of Findlay
Communications Content Strategist Job at The University of Findlay in Findlay
The University of Findlay, Findlay, OH, United States
If you are a current University employee, please use the internal career site to apply for this position.
Job Description
osting is for a full-time, 12-month, exempt position. The Communications Content Specialist assists the Executive Director of Marketing and Communications in executing marketing communications plans through proactive tactics that elevate the University's brand and strategic objectives, academic programs, and creative activities in various digital as well as traditional communications platforms. The position assists in the creation, implementation, and evaluation of marketing communications strategy serving as a key resource researching and writing content for digital platforms including website content, social media, apps, email marketing campaigns, digital media campaigns, and special projects. Serving as the University's primary media contact, this position is responsible for monitoring and responding to media inquiries, pitching media outlets, and sharing stories about UF with both internal and external audiences. The position manages the UF Newsroom and all news releases assisting in disseminating information, announcements, coordinating interviews, and supporting special events and initiatives across campus. The position serves as a key contact for media inquiries including crisis communications. Writing and editing content for a variety of media to engage with and support university leaders and designated programs, prospective students, parents, alumni, donors and the larger campus community. The Content Communications Strategist assists campus with media training and crafting messaging, talking points, video scripts, speeches, and supporting key events. Knowledge of AP writing style and feature writing examples are encouraged to share in the application process. As an experienced content writer, this position tracks and analyzes content with respect to SEO/SEM best practices and assists with reporting analytics and trends with a goal of optimizing communication messages across many channels. This position recommends and implements social media strategies with specific content developed for the platforms operated by the University and is a resource for social media support across campus including providing guidance and training to specific University clients, departments, and/or strategic initiatives. This position is required to work in a team environment dedicated to supporting the university as needs present themselves and may require hours to support events outside of the normal business day as well as with limited travel duties.
Essential Functions
This position requires regular, predictable, reliable attendance in the office environment and may often be required to be present on campus for specific events.
1. Communications Content Strategist participates in the development, implementation and review of annual university marketing plan/strategy and administration of marketing communications campaigns.
2. Assists in the development of specific measurable goals and objectives for marketing communications campaigns, aligned with university priorities, for a variety of stakeholders including: current and prospective students, alumni, community members, faculty, staff, and other key constituents.
3. Partners with key colleges and departments across campus to collaborate on their marketing and communications needs including generation of content and delivery for digital & traditional platforms and evaluation for continuous improvement.
4. Advises leadership on the development of communication policies and significant matters of marketing and public relations. Responds to questions and requests from media, the public and the community, including for critical and sensitive matters.
5. Creates written content and assists in editing content for distribution across multiple channels including websites, social media platforms, publications, marketing collateral, digital app pushes, email campaigns, and other messaging needs.
6. Serves as the lead in the UF Newsroom writing, pitching, and delivery of messaging to media as well as supporting crisis communications plans and responsiveness to media. Works with the team to cross-train and prepare campus for media engagement.
7. Serves as an editing resource and expert in AP writing style as well as comfortable with graphic design, photography and visual support for messaging needs.
8. Continuously manages and monitors the University's social media activities, seeking to increase engagement, analyze trends and opportunities, and measure the effectiveness of the UF's performance on various social media platforms.
9. Position advocates and supports governance policies and best practices in regards to brand management including brand identity, website development, licensing support, and implementing tools and procedures for maintaining UF brand compliance.
10. Performs all other duties deemed appropriate for this position.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Competencies
1. Excellent time-management skills are a must, as is demonstrated ability to manage multiple projects and deadlines including overseeing team projects.
2. Experience with marketing and communications teams and strategies.
3. Excellent written communication skills and expertise in AP style writing.
4. Media training and experience pitching and monitoring media.
5. Experience with SEO/SEM Content writing standards
6. Proficient understanding and experience with a variety of social media platforms and measurement tools.
7. Graphic design experience is a plus for this position.
8. Photography experience is a plus for this position.
9. Teamwork Orientation.
10. High Degree of autonomy.
11. Data management and interpretation.
12. Ethical Conduct.
Supervisory Responsibility
This position is required to work with and provide supervision of student workers as needed.
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
Position Type and Expected Hours of Work
This is a full-time 12-month position, and general hours of work and days are Monday through Friday, 8:00 a.m. to 5:00 p.m.
Travel
Some evening and weekend work, and overnight travel are expectations of this position. A valid US Drivers' license with a safe driving record is required.
Required Education and Experience
1. Bachelors' degree.
2. 3-5 years of related industry experience related to public relations, content writing, media relations, and social media marketing.
Preferred Education and Experience
1. Seeking applicants with experience with project management and/or serving as account executive or liaison with clients; excellent interpersonal communication skills; strong team orientation.
2. Ability to read and negotiate contracts with vendors.
3. Skills/experience with Photoshop and other graphic editing software a plus.
4. Work effectively with others to achieve common goals and an ability to alter planned activities in order to accommodate new or changed situations.
5. Experience with digital platforms, knowledge of SEO and Google analytics
6. Understanding of Web Content Accessibility Guidelines (WCAG).
7. Crisis communication planning and experience.
TO BE CONSIDERED A VALID APPLICANT THE CANDIDATE IS REQUIRED TO PROVIDE A RESUME, COVER LETTER, AND THREE JOB-RELATED WRITING SAMPLES.
For optimal consideration of your applicant file, faculty applications must include a cover letter; current Resume or Curriculum Vitae; a statement of teaching philosophy; and the contact information for three professional references with your application. Staff applications must include a current Resume or Curriculum Vitae and cover letter with your application.
The University of Findlay is an Affirmative Action/Equal Opportunity Educator and Employer. It is the university's policy to prohibit discrimination and provide equal opportunity to all employees and applicants for employment, without regard to their race, sex (including gender identity/expression), color, religion, ancestry, national origin, age, disability, veteran status, military or sexual orientation.
Job Description
osting is for a full-time, 12-month, exempt position. The Communications Content Specialist assists the Executive Director of Marketing and Communications in executing marketing communications plans through proactive tactics that elevate the University's brand and strategic objectives, academic programs, and creative activities in various digital as well as traditional communications platforms. The position assists in the creation, implementation, and evaluation of marketing communications strategy serving as a key resource researching and writing content for digital platforms including website content, social media, apps, email marketing campaigns, digital media campaigns, and special projects. Serving as the University's primary media contact, this position is responsible for monitoring and responding to media inquiries, pitching media outlets, and sharing stories about UF with both internal and external audiences. The position manages the UF Newsroom and all news releases assisting in disseminating information, announcements, coordinating interviews, and supporting special events and initiatives across campus. The position serves as a key contact for media inquiries including crisis communications. Writing and editing content for a variety of media to engage with and support university leaders and designated programs, prospective students, parents, alumni, donors and the larger campus community. The Content Communications Strategist assists campus with media training and crafting messaging, talking points, video scripts, speeches, and supporting key events. Knowledge of AP writing style and feature writing examples are encouraged to share in the application process. As an experienced content writer, this position tracks and analyzes content with respect to SEO/SEM best practices and assists with reporting analytics and trends with a goal of optimizing communication messages across many channels. This position recommends and implements social media strategies with specific content developed for the platforms operated by the University and is a resource for social media support across campus including providing guidance and training to specific University clients, departments, and/or strategic initiatives. This position is required to work in a team environment dedicated to supporting the university as needs present themselves and may require hours to support events outside of the normal business day as well as with limited travel duties.
Essential Functions
This position requires regular, predictable, reliable attendance in the office environment and may often be required to be present on campus for specific events.
1. Communications Content Strategist participates in the development, implementation and review of annual university marketing plan/strategy and administration of marketing communications campaigns.
2. Assists in the development of specific measurable goals and objectives for marketing communications campaigns, aligned with university priorities, for a variety of stakeholders including: current and prospective students, alumni, community members, faculty, staff, and other key constituents.
3. Partners with key colleges and departments across campus to collaborate on their marketing and communications needs including generation of content and delivery for digital & traditional platforms and evaluation for continuous improvement.
4. Advises leadership on the development of communication policies and significant matters of marketing and public relations. Responds to questions and requests from media, the public and the community, including for critical and sensitive matters.
5. Creates written content and assists in editing content for distribution across multiple channels including websites, social media platforms, publications, marketing collateral, digital app pushes, email campaigns, and other messaging needs.
6. Serves as the lead in the UF Newsroom writing, pitching, and delivery of messaging to media as well as supporting crisis communications plans and responsiveness to media. Works with the team to cross-train and prepare campus for media engagement.
7. Serves as an editing resource and expert in AP writing style as well as comfortable with graphic design, photography and visual support for messaging needs.
8. Continuously manages and monitors the University's social media activities, seeking to increase engagement, analyze trends and opportunities, and measure the effectiveness of the UF's performance on various social media platforms.
9. Position advocates and supports governance policies and best practices in regards to brand management including brand identity, website development, licensing support, and implementing tools and procedures for maintaining UF brand compliance.
10. Performs all other duties deemed appropriate for this position.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Competencies
1. Excellent time-management skills are a must, as is demonstrated ability to manage multiple projects and deadlines including overseeing team projects.
2. Experience with marketing and communications teams and strategies.
3. Excellent written communication skills and expertise in AP style writing.
4. Media training and experience pitching and monitoring media.
5. Experience with SEO/SEM Content writing standards
6. Proficient understanding and experience with a variety of social media platforms and measurement tools.
7. Graphic design experience is a plus for this position.
8. Photography experience is a plus for this position.
9. Teamwork Orientation.
10. High Degree of autonomy.
11. Data management and interpretation.
12. Ethical Conduct.
Supervisory Responsibility
This position is required to work with and provide supervision of student workers as needed.
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
Position Type and Expected Hours of Work
This is a full-time 12-month position, and general hours of work and days are Monday through Friday, 8:00 a.m. to 5:00 p.m.
Travel
Some evening and weekend work, and overnight travel are expectations of this position. A valid US Drivers' license with a safe driving record is required.
Required Education and Experience
1. Bachelors' degree.
2. 3-5 years of related industry experience related to public relations, content writing, media relations, and social media marketing.
Preferred Education and Experience
1. Seeking applicants with experience with project management and/or serving as account executive or liaison with clients; excellent interpersonal communication skills; strong team orientation.
2. Ability to read and negotiate contracts with vendors.
3. Skills/experience with Photoshop and other graphic editing software a plus.
4. Work effectively with others to achieve common goals and an ability to alter planned activities in order to accommodate new or changed situations.
5. Experience with digital platforms, knowledge of SEO and Google analytics
6. Understanding of Web Content Accessibility Guidelines (WCAG).
7. Crisis communication planning and experience.
TO BE CONSIDERED A VALID APPLICANT THE CANDIDATE IS REQUIRED TO PROVIDE A RESUME, COVER LETTER, AND THREE JOB-RELATED WRITING SAMPLES.
For optimal consideration of your applicant file, faculty applications must include a cover letter; current Resume or Curriculum Vitae; a statement of teaching philosophy; and the contact information for three professional references with your application. Staff applications must include a current Resume or Curriculum Vitae and cover letter with your application.
The University of Findlay is an Affirmative Action/Equal Opportunity Educator and Employer. It is the university's policy to prohibit discrimination and provide equal opportunity to all employees and applicants for employment, without regard to their race, sex (including gender identity/expression), color, religion, ancestry, national origin, age, disability, veteran status, military or sexual orientation.