Social Content Intern Job at Apothkary in New York

Welcome to Apothkary, where Nature is Medicine™. We harness the intelligence of nature by creating clean, effective herbal remedies that target the root cause of health imbalances like helping to ease stress, support the gut, strengthen immunity, boost energy, and sharpen mental focus. Our herbal formulas feature traditional herbs from several medicinal modalities including Ayurveda, traditional Chinese medicine (TCM), Japanese Kampo, and Western herbalism. We believe in getting to the root cause of health issues and herbs can be a great place to start your journey and promote wellness for the long-term.

We were founded in early 2019 by Shizu Okusa, a serial entrepreneur in the wellness industry and named E&Y's Entrepreneur of the Year 2021. After leaving an intense finance career, she became inspired to live a more balanced lifestyle and revisit her Japanese roots and passion for herbal medicine. Shizu set out to help others regain their holistic health using traditions she grew up with and ones she learned along the way.

Why work with us?

1. You will get the chance to be an early team member at a fast-growth consumer health & wellness brand disrupting the intersection of food, beauty and medicine - preventative healthcare rooted in plant medicine that makes one beautiful from the inside out.
2. We are growing fast (100x growth in two years, over $12M in capital raised, and quadrupled the size of the team in the last 9 months)
3. We're a tight-knit, passionate team, where you'll learn a ton and have ownership over your responsibilities.
4. Work with a seasoned second-time founder and executive team

The role:

We are looking for a savvy and passionate candidate to assist in creating, curating, and managing content across social media platforms. This internship is perfect for someone passionate about social media, digital marketing, and content creation who wants to gain hands-on experience in a fast-paced environment. This role will report directly to the Social Media Manager.

Responsibilities:

• Staying current on weekly IG Reels/TikTok video trends and quickly executing concepts relevant to the brand
• Ideating, planning, shooting, and editing short-form video content for TikTok, IG Reels and YouTube Shorts. Goal of shooting 8-10 pieces of content a week.
• Work closely with our founder, Shizu Okusa, to capture content in person for paid and organic usage
• Attend local events and capture content when needed
• Work with the marketing team to produce campaign or launch-specific content for organic and paid social
• Create and test new recipe content using our herbal formulas
• Support in editing videos and photos from influencers when needed
• Ensure brand voice is unique to Apothkary (sass, lightheartedness, fun) and is consistent across all digital channels
• Stay up to date with trends across platforms and present relevant ideas to the team
• Maintain the highest standards of professionalism, discretion, and confidentiality with all materials and information
• Take on special projects as assigned which may include research into topics of interest

Requirements

Ideal candidate:

• Currently pursuing a degree in Marketing, Communications, Journalism, or a related field (or recent graduate)
• Excellent follow-through. Ability to keep the pieces moving and not let anything fall through the crack
• Comfortable shooting on camera and being featured in organic and paid social ads
• Strong organizational skills with great attention to detail
• Proficient with CapCut, Canva, Photoshop, Microsoft Office, and Google Suite

• High energy and drive to produce videos daily
• Creative, out-of-the-box thinker with an eye and passion for creating content, able to spot "content moments" and creative opportunities and execute swiftly on them
• High-level understanding of social platforms and video editing
• Deep understanding of TikTok and Instagram Reel platforms, best practices, trends, and know confidently how to captivate, grow and engage an audience

• You consider yourself an outstanding communicator
• Creative thinking with a problem-solving mindset
• Meticulous attention to detail with a strong commitment to quality
• Ability to work independently as well as part of a team
• Passion for wellness community and herbal medicine

Bonus points:

• Previous experience at a high-growth, fast-paced startup.

Time and Location:

This is a part-time and remote 1099 role, however we will require this candidate to be based in New York City to attend occasional brand events. Our team primarily works off of Eastern Time between 9:00am-5:00pm. Flexibility will be allowed between those hours, but this role will work closely in collaboration with the full time team and therefore would be expected to work between those regular daytime hours.

This position is available to start immediately. Note that job responsibilities may change based on the company's evolving needs.

Benefits
Compensation

• Salary range: $15-20/hour
• Around ~20 hours/week to start
• Minimum 6 months internship commitment
• Monthly Product Stipend