Tential is hiring: Web and Mobile Content Specialist in Vienna

Web Content Strategist (HYBRID- Vienna, VA)

Overview
To assist in the development and maintenance of our client's digital content strategy on web and mobile channels. Implement and monitor our client's online and digital properties for usability, relevance and member engagement in support of the corporate marketing plan and brand. Collaborate with Marketing and Digital staff and other internal business units/vendors to ensure timely/accurate implementation of digital content enhancements/requirements to support business needs and member experience.

Responsibilities

• Author, QA and publish content within Adobe Experience Manager to support Marketing & Business initiatives.
• Analyze and report content initiative results and make recommendations for future campaigns and projects Collaborate with the User Experience (UX) and Digital teams as content management lead for new feature creation.
• Conduct content audits across channels to support business needs and identify deviations from approved content strategy and recommend corrective action.
• Partner in the create, maintenance, and execution of the digital content calendar.
• Develop/recommend changes to improve usability of digital content, functionality, interactivity, and usability of site(s) to management.
• Serves as expert in Mobile content management, providing training and creating documentation as needed to assist other content contributors.
• Represent Web & Content Strategy team at meetings with business units and other Marketing teams.
• Review all content and digital/online properties to ensure compliance with corporate brand standards, marketing style guides, and legal requirements.
• Track/coordinate implementation of digital content enhancements/development and ensure deadlines are met.
• Work with internal content authors and designers to ensure content meet digital best practices.
• Performs other duties as appropriate.

Qualifications and Requirements

• Candidates must reside in a commutable distance to Vienna, VA to work a REQUIRED HYBRID SCHEDULE 2 days/week onsite (other 3 days/week would be remote).
• Candidates are required to be legally authorized to work in the US without a sponsoring employer indefinitely. We can only accept US Citizens, GC EADs, GC Holders, TN Visas at this time.
• This is a W2 Contract. WE CAN NOT DO C2C arrangements.
• Bachelor's Degree in a related field or the equivalent combination of training, education, and experience.
• Effective verbal and written communications skills.
• Experience in content delivery, management, retrieval systems and production for high traffic websites (Adobe Experience Manager).
• Experience in translating complex concepts, customer needs, motivations and behaviors into easy-to understand interactive experiences and deliverables.
• Experience in using web analytics software (Adobe Analytics).
• Knowledge in interactive usability best practices and concepts.
• Knowledge of interactive design and information architecture related to content strategy.
• Knowledge of SEO strategy as applied to content.
• Maintain current knowledge of digital and online technologies, best practices, trends, issues, editing and authoring tools.
• Managing multiple priorities independently and/or in a team environment to achieve goals.
• Organizational, planning and time management skills.
• Skill influencing and building consensus with business partners.
• Skill navigating multiple screens and PC applications and adapting to new technologies.

Desired Qualifications/ Skills

• HTML skills, including knowledge of CSS, JavaScript.
• Experience in various content management systems (Adobe Experience Manager preferred).
• Experience working in a demanding, fast paced, creative environment similar to an advertising agency.

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