First Citizens Bank is hiring: Creative Marketing Specialist in Mason City

Job Details

Job Location
Mason City branch - Mason City, IA

Description

POSITION SUMMARY:

Contributes to the Marketing Department team in the planning, design, production, and facilitation of marketing materials and campaigns. Promotes First Citizens products and services by developing fresh content for all advertising mediums, and creates and designs attention-grabbing, professional marketing materials as requested. Is a creative thinker who can manage multiple projects, collaborate with cross-functional teams, and bring fresh, strategic, creative, and innovative ideas to life.

ACCOUNTABILITIES:

Graphic Design: 75%

• Assists with the development of marketing product/service promotions by designing layouts of art and copy, including arrangement, size, and related aesthetic concepts.
• Designs and develops graphic design components which may include, but not be limited to: flyers, newspaper ads, in-house media kits, drive-up envelopes, signage (such as vinyl or electronic billboards), SnapQuik signs), and direct mail pieces.
• Assists with informing the public and employees by disseminating information and developing materials and product sheets.
• Creates promotional materials by designing, composing letters, scripts, storyboards, commercials, and brochures.
• Creates supporting materials and other materials as necessary.
• May record, create and edit videos, including real and animated, for bank marketing efforts
• Supports the organization's marketing efforts by assembling and distributing materials to branch locations.
• May prepare for promotional events by computing space and equipment requirements; determining layout; banners; signs; designing displays for booths; purchasing and setting decorations; and assisting with staffing.
• May be asked to travel to other branches for various things including but not limited to events, marketing meetings, and branch merchandising.
• May co-coordinate Power Saver campaigns, communication to branches, write video scripts, and provide other marketing support.
• Shares graphic design expertise and printing knowledge with marketing department.
• Maintains job-related technical knowledge and expertise in Mac (hardware and software).
• Maintains compliance folder for all items.
• Completes projects by coordinating with outside agencies, art services, printers, etc.

Marketing: 20%

• Assists in developing marketing strategies, including digital marketing.
• Stays current with industry trends and tools, suggesting innovative design solutions and best practices.
• Assists in creating non-graphic elements of campaigns including radio and television scripts and other persuasive writing elements.
• Creates and processes ongoing scheduled marketing contacts. Manages lists of customers and non-customers for marketing purposes.
• Generates creative concepts that reflect an understanding of the target audience, the goals of the project, and the overall FCB brand image.
• May creates and schedule message center signs for Mason City & Clarion, and coordinate messages to FCB offices for electronic signs.
• Supports financial literacy efforts of the bank.

Other Duties: 5%

• Balances multiple projects and deadlines, ensuring timely delivery of high-quality creative assets
• Maintains professional and technical knowledge by attending educational workshops and webinars; reviewing professional publications; establishing personal networks; and participating in professional societies.
• Maintains customer confidence and protects bank operations by keeping information confidential.
• Contacts vendors when necessary for hardware and software support IT for Mac-related support and for the Marketing Department printer.
• Refers potential customers to the bank.
• Participates in civic and community activities to generate visibility and contact for the bank.
• Attends mandatory compliance and security sessions. Monitors daily work for adherence to compliance and security regulations, and policies/procedures, and promptly corrects any deficiencies.
• Completes BAI training as required.
• Ability to work efficiently without compromising quality or accuracy.
• Capable of working independently and collaboratively.
• Serves as backup where applicable and contributes to team efforts by accomplishing tasks as needed.

COMPETENCIES:

Originality/Creativity

• Demonstrates ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

Initiative

• Exhibits the action of taking the first step such as originating new ideas or ability to think and act without being asked.

Interpersonal Relationships

• Develops constructive and cooperative working relationships with others, and maintains them over time.

Attention to Detail/Accuracy

• Is careful, exact, and free from mistakes and errors. Adheres closely to a set of standards.

Organizing, Planning & Prioritizing Work

• Develops specific goals and plans to prioritize, organize, and accomplish work.

Judgment/Decision Making

• Considers the relative costs and benefits of potential actions to choose the most appropriate one.

Verbal/Written Communication Skills

• Provides information to customers outside the organization, supervisors, co-workers, and subordinates clearly and concisely in writing, by telephone or through email.

Customer Service

• Exhibits customer focus, acknowledges and listens to customer, and provides friendly, courteous, and efficient service.

Coordination

• Adjusts actions in relation to others' actions.

Qualifications

ENVIRONMENTAL CONDITIONS:

• Work is performed primarily indoors in an office setting. Also, local travel as needed for additional resources to complete projects.

PHYSICAL AND MENTAL DEMANDS:

• Position accountabilities are typically performed while sitting for most of the day. The physical and mental demands of this position are representative of those that must be met by an employee to successfully perform the essential position accountabilities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential position and accountabilities. First Citizens Bank reserves the right to review each requested accommodation and determine if it poses an undue hardship.

KNOWLEDGE, SKILLS AND ABILITIES

• 2 year degree in Graphic Design, Web Design, Marketing, or related field, and at least 3 years of experience, or a combination of both.
• Previous financial industry experience preferred.
• Excellent written and verbal communication skills.
• Highly organized and detail oriented.
• Able to handle multiple projects concurrently and prioritize tasks.
• Proficient in MS Office, Adobe Creative Suite, CMS software, social media platforms, and other related marketing software.
• Knowledge of the printing process and understanding of printing technology.
• A deep understanding of typography principles and a creative eye for visual composition.
• Knowledge of and ability to cross-sell FCB products and services to customers, such as the ability to identify customers' needs, communicate services, explain advantages, and close sales activity.
• Skill in working with the public, presenting a professional image of the bank, and servicing prospective and current customer inquiries, requests, and complaints.
• Knowledge of current compliance-related issues plus new and updated regulations.