Marketing Specialist Job at University of Georgia in Athens

Posting Details

Posting Details Posting Number S12844P Working Title Marketing Specialist Department Auxiliary Marketing About the University of Georgia Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education (https://www.uga.edu/). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,000 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 40,000 students including over 30,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens. About the College/Unit/Department College/Unit/Department website auxiliary.uga.edu Posting Type External Retirement Plan TRS Employment Type Employee Benefits Eligibility Benefits Eligible Full/Part time Full Time Work Schedule Additional Schedule Information This position offers a 40 hour work week.
Typical schedule is 8 AM - 5 PM, Monday-Friday. Advertised Salary $45,000 - $55,000, commensurate with experience Posting Date 10/29/2024 Open until filled Yes Closing Date Proposed Starting Date 12/02/2024 Special Instructions to Applicants Location of Vacancy Athens Area EEO Policy Statement The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu). USG Core Values Statement The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653. Position Information Classification Title Marketing/Public Relations Paraprofessional/Professional FLSA Non-Exempt FTE 1.00 Minimum Qualifications Requires technical knowledge in the field acquired through an apprenticeship, a 2-year degree, or professional certificate. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications. Preferred Qualifications Position Summary This position will create awareness of and promote the amenities offered by Auxiliary Services, including Dining Services, Transportation and Parking Services, the UGA Golf Course, and the UGA Bookstore. The position will receive its primary guidance and direction from the Marketing Manager, Marketing Director, and other members of the Auxiliary Services leadership team. Knowledge, Skills, Abilities and/or Competencies

• Understanding of marketing principles, trends, and practices
• Excellent communication, organization, analytical, and interpersonal skills
• Ability to create, write copy, and edit materials for marketing purposes
• Ability to gather and analyze data, and prepare reports for marketing campaigns
• Ability to use independent judgement
• Ability to work individually and as part of a team
• Ability to lead a team of student employees
• Ability to manage multiple projects and meet deadlines
• Attentive to details for precise analysis of data
• Ability to proactively plan and implement promotional events such as Spring and Summer meal plan sales, resource fairs, Watch for Dawgs safety events, and new student orientation sessions
• Working knowledge of Microsoft Suite
• General knowledge of Adobe Illustrator, InDesign and Photoshop preferred

Physical Demands

• Sit at a desk & work on a computer for long periods of time.
• Stand for long periods of time
• Lifting/carrying of equipment not greater than 30 lbs.
• Driving

Is driving a responsibility of this position? Yes Is this a Position of Trust? No Does this position have operation, access, or control of financial resources? No Does this position require a P-Card? No Is having a P-Card an essential function of this position? No Does this position have direct interaction or care of children under the age of 18 or direct patient care? No Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) No Credit and P-Card policy Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website. Background Investigation Policy Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website. Duties/Responsibilities Duties/Responsibilities

• Works with the Marketing Director, Marketing Manager, and Auxiliary Services leadership to plan special events.
• Organize special events by coordinating details and carrying out administrative functions to execute events.
• Plan, recruit, lead, and manage the Summer Ambassador Team for Auxiliary Services' Orientation efforts.
• Plans and implements promotional events such as Spring and Summer meal plan sales, resource fairs, Watch for Dawgs safety events, and new student orientation sessions.
• Seeks to create new opportunities on campus to represent Auxiliary Services through pop-up and tabling events.
• Responsible for inventory of merchandise and marketing collateral and supporting operating unit's needs for tabling materials.

Percentage of time 40 Duties/Responsibilities

• Works with the Marketing Manager and Marketing Director to ideate and develop creative marketing campaigns and strategies to support Auxiliary Services operational units in achieving their goals to support the University of Georgia community. Plan and execute initiatives to reach target audiences through appropriate channels including social media, website, print media, and e-mail. Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts. Assist in analyzing marketing data including campaign results, conversion rates, and web traffic to help shape future marketing strategies.
• Advertises Auxiliary Ambassador program, interviews, and hires students. Work with Auxiliary Leadership to manage Ambassador team. Prepares schedules and responsibilities for Ambassadors. Supervises Ambassador students to perform work duties and maintain customer service levels.

Percentage of time 35 Duties/Responsibilities

• Keep up to date with the latest marketing trends, consumer behaviors, and emerging technologies by conducting market research, and working closely with other marketing and communications experts.
• Coordinate and implement focus groups with appropriate campus audiences to collect research for all Auxiliary units. Prepare findings and recommendations from focus groups for leadership.

Percentage of time 20 Duties/Responsibilities

• Other related duties as assigned by management.

Percentage of time 5